159- Public Relations to Get Featured, Even if No One Knows You
You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it’s not by chance that you read about their stories in the “business” section of the local newspaper. […]
158- Public Relations: How to Create Your List of Media and Influencers
You’re probably like me, and when you don’t know something you want to possess or new knowledge you’d like to acquire, there’s always a little voice telling you that you won’t succeed, that it’s complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have […]
157- Public Relations: 3 Reasons to Use Them
Suppose you’ve been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let’s have some fun. Even if you need to become more familiar with PR, I […]
156- Public Relations and the Electrification of Vehicles
The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. […]
155- The Role of Media and Social Media in Jean-Yves Dionne’s Career
For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) […]
154- Public Relations: Learning the Basics of PR 3/3
If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention […]
153- Public Relations: Learning the Basics of PR 2/3
You may be wondering what PR (Public Relations) is about and why it’s important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself […]
152- Public Relations: Learning the Basics of PR 1/3
Learning the basics of public relations will give you an edge over your competitors, and it’s much simpler than you think. That’s what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week. I used to believe this profession was […]
151 – The impact of social media on public relations
The impact of social media on public relations The world of public relations has undergone significant changes since the emergence of social media. There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with you on the impact of social media on […]
150- Becoming a Public Relations Professional with Pamela Samedy
Hello, and welcome to the 150th episode of the NATA PR SCHOOL podcast. For this episode, I am pleased to host Pamela Samedy, a senior account executive at NATA PR. Pamela is an incredibly talented public relations professional. She holds a university degree in public relations and began her career at NATA, where she quickly […]