Hello, PR friends,

I’m continuing here with my little exercise of sharing what our marketing friends don’t know about our wonderful public relations profession.

In the previous episode, I presented the first five points.

Here are the next ones:

6. PR is only for big companies.

Not at all, PR is something everyone can benefit from, even small businesses. Often, if what you’re sharing is relevant to current events, journalists might even favor small local companies over international ones.

For example, if you’ve successfully implemented a four-day workweek, many journalists may be interested in it.

7. Journalists are there to publish what we send them. That’s their job.

Absolutely not. Journalists are free to talk about you—or not. It’s a true privilege when they choose to interview you.

8. PR works instantly, right?

Oh, if only magic worked with the snap of a finger! If your name is Celine Dion or Coca-Cola, yes, results can be pretty quick. But I like to say that PR is a marathon, not a sprint. Building strong relationships with media and influencers takes time.

9. PR is outdated; everything happens online now.

Sure, digital is essential, but PR is far from obsolete.

Not everyone in the world is on social media. But yes, major media outlets are online, so why not take advantage of that? For example, an article about you in Forbes or ELLE can significantly impact your SEO

10. We have a great product; we buy ads, but journalists aren’t talking about us.

I remember a client who bought full-page ads in women’s magazines and couldn’t understand why the journalists in those same magazines weren’t covering their products.

It’s simple: if you don’t reach out to journalists to introduce your products, you can buy all the ads in the world, and they still won’t talk about you.

That’s actually a fantastic reason to learn more about PR, as it can give you a leg up on your competitors.

I’ve also created a 30-minute workshop for you: PR 101 Workshop, which will help you create your own public relations campaigns.

Want to chat about how PR can help you get noticed and increase your brand awareness?

Contact me at:

[email protected]

I’m here to help!

Nata

PR 101 ➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/offers/pdV8jtXD/checkout⁠⁠⁠⁠⁠⁠⁠⁠

GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

THE BEST OF BOTH WORLDS

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle,
tourism, beauty, fashion and food.

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle, tourism,
beauty, fashion and food.

Empty

THE BEST OF BOTH WORLDS

Book a free consultation now

Who we are

David, the Millennial who has extensive
experience in Digital Marketing and Social
Media, and Natalie from Generation X,
who has seen it all, create Public
Relations or Social Media campaigns for
brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

David, the Millennial who has
extensive experience in Digital
Marketing and Social Media, and
Natalie from Generation X, who has
seen it all, create Public Relations or
Social Media campaigns for brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

Book a free consultation now

Empty

WHO WE ARE

The agency’s know-how in network
development, public relations, social media,
and the creation of messages to reach and
touch consumers is rooted in its credo:
“We influence the real influencers.”

WHO WE ARE

Established in Miami, Toronto and
Montreal, NATA PR has been
shining the light on quality brands
in United States and Canada since
2000—in English, French and
Spanish.

NATA PR fosters authentic and
profound bonds between brands
and their consumers.

The agency’s know-how in network
development, public relations,
social media, and the creation of
messages to reach and touch
consumers is rooted in its credo:
“We influence the real influencers.”

Empty

cultural manifesto

We have two kinds of clients – paying clients and the media/influencers – and we make sure we serve them both at the highest level. We know how to balance these two types of clients to create success and reach our goals. We love building relationships with both, and we treat all our clients with the utmost respect.

We value efficient teamwork and are not afraid to help any team member to perform at their best. We love working with and learning about our clients. We move fast. We are so good that our clients consider us as their very own communications department.

Everything we do contributes to our mission statement of Being the best international PR company for high-end and luxury brands.

We love the active and interactive side of our work and try to spend less time in meetings. We are not afraid to try new things and we are honest with our colleagues and clients.

We are committed to our personal growth. We manage our minds with a unique Model and are responsible for our thoughts, feelings, actions and results.

We love to dress up and shine and proudly use our clients’ products. We become real influencers for every client and inject joy into everything we do.

Book a free consultation now