Hello PR friends!

Welcome to this episode, where we tackle a hot topic: Should we pay influencers?

In the world of social media, collaborations with influencers are booming, especially since, according to recent studies, more than 70% of Generation Z, the so-called GenZ, are ready to buy what an influencer suggests to them.

But when it comes to paying influencers, opinions differ.

On one side, some believe it is essential to compensate them for their creative work and their targeted audience.

On the other, our clients believe that free products or offering visibility to the influencer is enough.

I propose to break down these two views and share what we do at the agency during influencer campaigns for our clients.

So, what is the best option for a brand?

Pay or not pay influencers?

Let’s discover it together!

Sometimes, it’s a happy mix of both types of collaboration: paid and organic.

For some clients, it is wise to choose a few influencers with an engaged community and develop a “paid” collaboration with them.

This allows a brand to make specific requests for videos (reels, TikTok), posts, and mentions of the brand, which the brand can then share on its own platforms.

These influencers sometimes become ambassadors or brand faces.

On the other hand, we collaborate with many influencers with smaller communities.

We send them products to try, hoping they will talk about them to their followers.

Many of these nano-influencers are doing “unboxing” on their Instagram and TikTok platforms.

They sometimes use the products to talk about their discoveries to their fans.

In fact, we are somewhat offering them an opportunity to create content they can then share as they wish, as we do not pay them and there is no obligation binding them to the brand.

Paying an influencer is entirely legitimate, especially if a brand wants to access the community the influencer has built and if they are asking the influencer to create specific content.

When you want to showcase your products, as with many of our clients in the food or beauty industries, many influencers are eager to receive these brands’ products to discover them.

Here, it is an exchange between brands and influencers, who receive products without any specific request or definite expectation from the influencers.

In this case, there is no payment.

So, to pay or not to pay influencers?

The answer is yes and no, depending on your needs and influencer requests.

But allow me to add that, depending on your product type, influence is not the new Holy Grail.

Public relations can offer you other avenues to complement your influencer campaigns, capture attention, and make you known to a wide audience.

Feel free to reach out to develop an influencer strategy.

[email protected]

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THE BEST OF BOTH WORLDS

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle,
tourism, beauty, fashion and food.

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle, tourism,
beauty, fashion and food.

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THE BEST OF BOTH WORLDS

Book a free consultation now

Who we are

David, the Millennial who has extensive
experience in Digital Marketing and Social
Media, and Natalie from Generation X,
who has seen it all, create Public
Relations or Social Media campaigns for
brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

David, the Millennial who has
extensive experience in Digital
Marketing and Social Media, and
Natalie from Generation X, who has
seen it all, create Public Relations or
Social Media campaigns for brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

Book a free consultation now

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WHO WE ARE

The agency’s know-how in network
development, public relations, social media,
and the creation of messages to reach and
touch consumers is rooted in its credo:
“We influence the real influencers.”

WHO WE ARE

Established in Miami, Toronto and
Montreal, NATA PR has been
shining the light on quality brands
in United States and Canada since
2000—in English, French and
Spanish.

NATA PR fosters authentic and
profound bonds between brands
and their consumers.

The agency’s know-how in network
development, public relations,
social media, and the creation of
messages to reach and touch
consumers is rooted in its credo:
“We influence the real influencers.”

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cultural manifesto

We have two kinds of clients – paying clients and the media/influencers – and we make sure we serve them both at the highest level. We know how to balance these two types of clients to create success and reach our goals. We love building relationships with both, and we treat all our clients with the utmost respect.

We value efficient teamwork and are not afraid to help any team member to perform at their best. We love working with and learning about our clients. We move fast. We are so good that our clients consider us as their very own communications department.

Everything we do contributes to our mission statement of Being the best international PR company for high-end and luxury brands.

We love the active and interactive side of our work and try to spend less time in meetings. We are not afraid to try new things and we are honest with our colleagues and clients.

We are committed to our personal growth. We manage our minds with a unique Model and are responsible for our thoughts, feelings, actions and results.

We love to dress up and shine and proudly use our clients’ products. We become real influencers for every client and inject joy into everything we do.

Book a free consultation now