NRPS Podcast

245- What’s the point of Public Relations today?

Dear PR Friends !

A few days ago, during a meeting with a client, I got THE question:

“What’s the point of PR today?”

The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?

Here’s the spontaneous answer I gave:

Public relations is the best organic part of your marketing plan.

Why?

Because even today, when a journalist chooses to tell your story, you don’t pay them.

When an influencer decides to share your products or services with their audience, you don’t pay them either.

That’s what “organic” means: unpaid content.

Of course, there are gray areas.

If an influencer talks about you spontaneously and their followers respond positively, you’ll probably want to take it further with them — contests, promo codes, paid partnerships.

That way, you keep engaging with that influencer’s community.

It’s the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?

We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren’t always on social media.

I asked Google: How many people will not have internet access in 2025?

Answer: nearly 32%.

And if you leave the big urban centers, how many people simply can’t afford a computer or a smartphone?

Close to home, my 84-year-old mother recently started using an iPhone.

Yes, she’s connected now — but she still reads her newspapers in print and watches TV.

The media landscape has changed, that’s true.

But why ignore a 40+ audience that’s often absent or barely active on social media?

So, what’s the point of PR today?

To get people talking about you. To make you known.

With over 30 years in communications, I’ve seen public relations constantly adapt, embracing new technologies — and I know it will be the same with artificial intelligence. It’s a tool, not an end in itself.

And even if some dream of replacing humans with robots, I don’t see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.

And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.

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PR Agency Specializing in Luxury, Lifestyle, Tourism, Beauty, Fashion, and Food

Nata PR is a multilingual PR agency based in Toronto, Montreal, and Miami, offering strategic communications services for luxury brands. We specialize in fashion, beauty, tourism, food, and lifestyle—designing public relations campaigns that create real, measurable impact.

Whether you’re launching in the Canadian market, expanding in the U.S., or going global, our boutique agency delivers tailored strategies rooted in meaningful connections, creative execution, and exceptional client service. Our team works in English, French, and Spanish to reach and engage diverse audiences across North America and beyond.

PR Agency Specializing in Luxury, Lifestyle, Tourism, Beauty, Fashion, and Food

Media Relations

Your story deserves the spotlight. Our media relations team builds powerful narratives that earn placements in top-tier outlets across digital, print, and broadcast platforms.

We don’t just “pitch the press”—we build relationships that last. Through strategic planning and compelling messaging, we connect brands with the right media contacts to ensure consistent, high-impact coverage. Whether you’re announcing product launches, sharing thought leadership, or managing special events, we craft the perfect media angles to maximize visibility.

Our process includes:

Explore all media services: Nata PR Services

PR Events & Influencer Marketing

Influence is earned. We design PR campaigns that merge unforgettable events with high-performing influencer relations to spark conversations that travel.

We tailor each activation—whether it’s an intimate dinner or a bold brand experience—to align with your goals and create genuine engagement. Our influencer campaigns go beyond the grid. We prioritize real connections between brands and creators who move the needle and build trust with your target audience.

What we deliver:

Explore our full event and influencer offerings: Nata PR Services

Reputation Management

In today’s fast-moving world, your brand’s reputation is everything. We help you protect, manage, and grow it with purpose.

From real-time press crises to long-term narrative shaping, our reputation management services are designed to give you control over your brand perception. We work closely with your brand manager and internal teams to monitor media, social sentiment, and influencer conversations—taking proactive steps to build loyalty and respond swiftly when needed.

Our reputation work includes:

Maintain your brand’s credibility: Nata PR Services

PR Agency Toronto

In the heart of Canada’s media and business capital, our Toronto PR agency blends creativity and strategy to support leading luxury, fashion, and beauty brands. We understand the pulse of this dynamic city and craft campaigns that connect with diverse communities through media, digital marketing, and social media.

PR Agency Montreal

As a bilingual communications agency, our Montreal office brings unique cultural insight and linguistic expertise to every campaign. From high-end fashion to wellness tourism, we help brands create engaging content that resonates with both French and English-speaking audiences. Our local knowledge and international perspective ensure maximum reach.

PR Agency Miami

Miami is more than sunshine—it’s a gateway to the Americas. Our PR firm in Miami specializes in launching lifestyle, beauty, and food brands into the U.S. and Latin American markets. We offer culturally informed strategies, Spanish-language content, and a deep understanding of influencer and media ecosystems throughout the region.

PR Agency

Why Choose Nata PR?

We’re not just another boutique PR agency. We’re your partner in creative success, offering full-service support and a personal approach.

What Sets Us Apart

Strategic Planning with Purpose

Global Expertise, Local Execution

Multilingual Communications

People-First Relationships

Creativity with Results

Our Services

We provide a full range of PR and communications services, including:

Media Relations

Influencer Marketing

Public Relations Strategy

Social Media Marketing

Product Launches

Event Planning

Reputation Management

Explore all services: Nata PR Services

Meet Our Team

Natalie, founder of the agency, makes it a priority to recruit talent from all backgrounds, putting NATA PR’s values of inclusion and diversity into practice.

Often called Nata, she proudly represents Generation X and brings decades of experience in public relations and communications. Our team—composed of Millennials and Gen Z—brings digital marketing expertise to ensure our strategies are fresh, data-informed, and fully aligned with today’s media landscape.

Today, NATA PR supports luxury brands across North America, guided by a client-first philosophy rooted in respect, adaptability, and social responsibility.

Nata propels ambitious brands forward.

Advertising: what drives sales.

Public relations: the key to earning credibility and trust.

FAQ: About PR Agencies

What is a PR Agency?

A PR agency helps organizations communicate with their target audiences through earned media, influencer campaigns, social media, and events. The goal is to shape public perception, build brand awareness, and foster brand loyalty. At Nata PR, we do this with a focus on luxury, lifestyle, and beauty brands that want to stand out in competitive markets.

How Much Does a PR Agency Cost?

PR is like building a house—it depends on your vision. A campaign may range from $5,000 to $200,000 depending on scope, services, and duration. Whether you need a short-term product launch or a long-term strategic communications plan, we customize solutions to match your needs and deliver measurable outcomes.

How Do I Choose the Right PR Firm?

Look for a PR firm that understands your industry, aligns with your values, and brings a mix of creativity and strategic planning. Nata PR offers transparency, partnership, and a proven record of success in launching and supporting luxury brands in Canada, the U.S., and internationally.

our clients, our best assets

Van Cleef & Arpels
Roche Bobois
Polestar
Caudalie
ETIKET
Strøm Spa Nordique
TAIGA
Le Creuset
Innisfree

Toronto | Montreal | Miami

Ready to Build Your Brand?

If you’re looking to create impact, influence conversations, and connect with the right people, you’re in the right place. Nata PR brings together people, process, and purpose to help your brand reach new heights.

Contact Us

We work with brands across North America and beyond. Get in touch with our team:

PR Agency Toronto

+1-514-803-1471

PR Agency Montreal

430 Saint-Pierre, Office 302 Montreal, QC, H2Y 2M5

+1-514-524-1471

PR Agency Miami

+1-514-803-1471

Prefer email? Reach out via our contact page and we’ll respond promptly.

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