NRPS Podcast

238- Public Relations: Boost Your Online Visibility

Hello PR friends,

Do you run your own business? Do you sell products or services online?

Then we all share a common goal: increasing our online visibility.

That’s great news because public relations’ primary goal has always been boosting visibility.

So you can see how easily PR professionals have adapted their strategies to the online world.

We saw a surge in online visibility during the pandemic. Many stores and services closed their doors, and online sales exploded.

Our clients’ visibility also soared. Major media outlets already had web platforms, and readers kept their online reading habits.

Since our expertise lies in boosting our clients’ visibility, I decided to create a new, simplified, highly effective 5-step service offering at the agency.

Step 1: Analyze your online presence

Maximize your business value.

It sounds obvious, but how many companies actually take the time to assess their work and communicate their strengths effectively online?

We offer a quick analysis and easy-to-implement tactics tailored to you.

Step 2: Build credibility

This is where the press release becomes essential.

Only PR can help you earn your customers’ trust. And the press release is PR’s #1 tool—a must-have.

We’ll suggest story angles that showcase your brand and distribute your press releases on the wire for you.

Step 3: Make it easier for customers to find you

SEO — Be first in online searches.

Local SEO puts you at the top of Google Maps and search results.

We work with the best to develop an effective, customized strategy for you!

Step 4: Stay top of mind with your community

Social media lets you tell your story, engage in real time, and build customer loyalty.

We manage your presence and create high-quality content aligned with your brand values.

Step 5: Shine a spotlight on your brand and your team

Integrated advertorials to humanize your brand.

Highlight your leaders and team members as experts in trusted media outlets.

Through sponsored content and storytelling, we showcase the human side of your business.

It’s a strategy that boosts your visibility and credibility on reliable platforms.

The beauty of this offer? You can choose 1, 2, 3, or all 5 steps.

After our analysis, we’ll tell you when and how to implement them, and which ones to combine.

Want to talk about this offer?

Get in touch: [email protected]

I’m here to help.

Nata

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PR Agency Specializing in Luxury, Lifestyle, Tourism, Beauty, Fashion, and Food

Nata PR is a multilingual PR agency based in Toronto, Montreal, and Miami, offering strategic communications services for luxury brands. We specialize in fashion, beauty, tourism, food, and lifestyle—designing public relations campaigns that create real, measurable impact.

Whether you’re launching in the Canadian market, expanding in the U.S., or going global, our boutique agency delivers tailored strategies rooted in meaningful connections, creative execution, and exceptional client service. Our team works in English, French, and Spanish to reach and engage diverse audiences across North America and beyond.

PR Agency Specializing in Luxury, Lifestyle, Tourism, Beauty, Fashion, and Food

Media Relations

Your story deserves the spotlight. Our media relations team builds powerful narratives that earn placements in top-tier outlets across digital, print, and broadcast platforms.

We don’t just “pitch the press”—we build relationships that last. Through strategic planning and compelling messaging, we connect brands with the right media contacts to ensure consistent, high-impact coverage. Whether you’re announcing product launches, sharing thought leadership, or managing special events, we craft the perfect media angles to maximize visibility.

Our process includes:

Explore all media services: Nata PR Services

PR Events & Influencer Marketing

Influence is earned. We design PR campaigns that merge unforgettable events with high-performing influencer relations to spark conversations that travel.

We tailor each activation—whether it’s an intimate dinner or a bold brand experience—to align with your goals and create genuine engagement. Our influencer campaigns go beyond the grid. We prioritize real connections between brands and creators who move the needle and build trust with your target audience.

What we deliver:

Explore our full event and influencer offerings: Nata PR Services

Reputation Management

In today’s fast-moving world, your brand’s reputation is everything. We help you protect, manage, and grow it with purpose.

From real-time press crises to long-term narrative shaping, our reputation management services are designed to give you control over your brand perception. We work closely with your brand manager and internal teams to monitor media, social sentiment, and influencer conversations—taking proactive steps to build loyalty and respond swiftly when needed.

Our reputation work includes:

Maintain your brand’s credibility: Nata PR Services

PR Agency Toronto

In the heart of Canada’s media and business capital, our Toronto PR agency blends creativity and strategy to support leading luxury, fashion, and beauty brands. We understand the pulse of this dynamic city and craft campaigns that connect with diverse communities through media, digital marketing, and social media.

PR Agency Montreal

As a bilingual communications agency, our Montreal office brings unique cultural insight and linguistic expertise to every campaign. From high-end fashion to wellness tourism, we help brands create engaging content that resonates with both French and English-speaking audiences. Our local knowledge and international perspective ensure maximum reach.

PR Agency Miami

Miami is more than sunshine—it’s a gateway to the Americas. Our PR firm in Miami specializes in launching lifestyle, beauty, and food brands into the U.S. and Latin American markets. We offer culturally informed strategies, Spanish-language content, and a deep understanding of influencer and media ecosystems throughout the region.

PR Agency

Why Choose Nata PR?

We’re not just another boutique PR agency. We’re your partner in creative success, offering full-service support and a personal approach.

What Sets Us Apart

Strategic Planning with Purpose

Global Expertise, Local Execution

Multilingual Communications

People-First Relationships

Creativity with Results

Our Services

We provide a full range of PR and communications services, including:

Media Relations

Influencer Marketing

Public Relations Strategy

Social Media Marketing

Product Launches

Event Planning

Reputation Management

Explore all services: Nata PR Services

Meet Our Team

Natalie, founder of the agency, makes it a priority to recruit talent from all backgrounds, putting NATA PR’s values of inclusion and diversity into practice.

Often called Nata, she proudly represents Generation X and brings decades of experience in public relations and communications. Our team—composed of Millennials and Gen Z—brings digital marketing expertise to ensure our strategies are fresh, data-informed, and fully aligned with today’s media landscape.

Today, NATA PR supports luxury brands across North America, guided by a client-first philosophy rooted in respect, adaptability, and social responsibility.

Nata propels ambitious brands forward.

Advertising: what drives sales.

Public relations: the key to earning credibility and trust.

FAQ: About PR Agencies

What is a PR Agency?

A PR agency helps organizations communicate with their target audiences through earned media, influencer campaigns, social media, and events. The goal is to shape public perception, build brand awareness, and foster brand loyalty. At Nata PR, we do this with a focus on luxury, lifestyle, and beauty brands that want to stand out in competitive markets.

How Much Does a PR Agency Cost?

PR is like building a house—it depends on your vision. A campaign may range from $5,000 to $200,000 depending on scope, services, and duration. Whether you need a short-term product launch or a long-term strategic communications plan, we customize solutions to match your needs and deliver measurable outcomes.

How Do I Choose the Right PR Firm?

Look for a PR firm that understands your industry, aligns with your values, and brings a mix of creativity and strategic planning. Nata PR offers transparency, partnership, and a proven record of success in launching and supporting luxury brands in Canada, the U.S., and internationally.

our clients, our best assets

Van Cleef & Arpels
Roche Bobois
Polestar
Caudalie
ETIKET
Strøm Spa Nordique
TAIGA
Le Creuset
Innisfree

Toronto | Montreal | Miami

Ready to Build Your Brand?

If you’re looking to create impact, influence conversations, and connect with the right people, you’re in the right place. Nata PR brings together people, process, and purpose to help your brand reach new heights.

Contact Us

We work with brands across North America and beyond. Get in touch with our team:

PR Agency Toronto

+1-514-803-1471

PR Agency Montreal

430 Saint-Pierre, Office 302 Montreal, QC, H2Y 2M5

+1-514-524-1471

PR Agency Miami

+1-514-803-1471

Prefer email? Reach out via our contact page and we’ll respond promptly.

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