169- Public Relations: The Necessary Tools
One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. “Everyone needs to know that we have a new store,” they tell him. After reviewing the essential information, my final question was quite simple: […]
168- Public Relations: The Real Influencers
One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe […]
167- Public Relations: Telling Your Story with ChatGPT
I’ve already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I’ve extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and […]
166- Public Relations: Getting Noticed
When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this […]
165- Why Take Advantage of Public Relations
Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That’s why I’ve decided to explore these questions with you. As many of you probably know, I […]
164- Public Relations and Affiliate Programs
Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer […]
163- PR and Coaching: Going Further, Faster
If you’ve been listening to this podcast for a while, you probably know that I’m a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom […]
162- Getting featured by a journalist: A Privilege
One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it’s only natural for their CEO to be interviewed on the news. “My marketing friend told me, ‘This TV show wants to discuss products […]
161- The Impact of Artificial Intelligence (AI) on Public Relations
When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn’t it? This type of job has vanished with the advent of personal computers that have infiltrated every worker’s desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into […]
160- Public Relations: Getting Known, Why?
When people ask me who I am, I often say that I’m an introvert on the path to healing through a public relations agency. Perhaps you’re like me, preferring to stay at home rather than attend networking cocktails to tell your story. I understand you! But one thing is certain: every time I’ve challenged this […]