258- How Social Media Changed Public Relations Forever
What happens to public relations when social media takes over? After 25 years in PR, Nata PR founder Natalie Bibeau shares her most important insights on how the digital revolution changed — and strengthened — the world of public relations. In Episode 258 of the Nata PR School Podcast, Natalie looks back at […]
257- 25 Years of Public Relations – Episode 1
When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies. Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits. We spoke to humans. We built relationships over time. Credibility came from proximity. […]
256- Public Relations: What If It Were Easy?
We often believe, wrongly, that public relations is complicated. That it requires years of study. That you must work with expensive agencies. That you need a large budget, countless contacts, and a lot of time. But the reality is much simpler than that. Public relations becomes easy when 3 things are in place: • An […]
255- Public Relations: New Year, New Visibility
What if 2026 were finally the year the media talk about you? At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves: more visibility, more contacts, more recognition… and more sales. And yet… We often repeat the exact same actions, hoping for different results. […]
254- Public Relations: Cutting Through the Noise
Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254. Public Relations: Cutting Through the Noise How do you stand out in 2026? Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026. I wanted to explore this dimension that many have underestimated in recent years. […]
253- Public Relations: the Most Important Word “Relation”
If you’ve been listening for a while, you’ve probably heard me say this before: In public relations, the most important word isn’t “public.” It’s relation. And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools and our platforms, one thing has never changed: […]
252- Yes, Public Relations Is Just Like Selling
People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls. And if you’re like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne glass in hand… but quite far from how […]
251- Why 10 Good Contacts Are Better Than 1,000
Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers. Many still believe that having hundreds, or even thousands, of media contacts is the key to success. But in reality… ten good contacts can be worth a thousand names on a list. Why? Because […]
250- Public Relations or How to Get Journalists and Influencers Talking About You
What still excites me today is discovering the articles journalists and media publish about our clients. Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies. I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, […]
249- 5 Reasons to Integrate Public Relations Now
In this episode, I’m sharing five reasons why now is the perfect time to integrate public relations into your strategy. I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like […]