149- Does social media replace PR?
We know that social media has significantly impacted how businesses, organizations, and individuals manage their public relations. Sometimes, companies consult us and are convinced that social media will meet all their communication needs and allow them to reach their clients efficiently. However, it is important to note that social media does not replace public relations […]
148- Public Relations – a press release is not an ad.
We all have an image in our minds of what a press release is. This communication tool is deeply ingrained in our collective unconscious. Yet, only some marketing professionals understand the purpose of such a document, which undoubtedly explains the confusion between a press release and an advertisement. My teams hear me talk about the […]
147- Public Relations – Nobody’s Waiting for Your Press Release 2
Unless you are a publicly traded company required to disclose quarterly results or you are already well-known, know that no one is waiting for your press release. However, this does not mean that you should not communicate at all. On the contrary, if you don’t, many of your competitors will, and they will occupy all […]
146- Public Relations: Why Use a Spokesperson and How to Choose One
Public Relations: Why Use a Spokesperson and How to Choose One With the growing popularity of influencers, I wanted to discuss the use of spokespersons. When you engage an influencer and establish the terms of a contract in which they are to present your product and use specific key messages and terms, you are employing […]
145- Public relations to gain consumer trust
Bonjour, Hello and welcome to Episode 145 of the NATA PR SCHOOL podcast. Public relations to gain consumer trust Before the advent of the Web and the digitization of media, our public relations campaigns were evaluated in terms of advertising value. For example, if a quarter-page featuring a client’s product were published in a magazine […]
144- In the choice of a public relations agency, is bigger better?
Is a large public relations agency better than a small one? Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn’t exist. But there is certainly an agency that is made for you! How do you […]
143- The Best Public Relations Agency: how to find it
You are in search of the best public relations agency and wondering how to navigate through all these agencies that, from the outside, seem similar and offer similar services. Of course, nothing beats a recommendation from a third party that you know, but even then, be cautious as the recommended partner may not be suitable. […]
142- Public Relations in just two hours per week with NATA PR SCHOOL
If you want to make your business known, increase your visibility in the media, and save time by quickly learning the basics of public relations, then NATA PR SCHOOL’s courses are for you! With over 20 years of experience in the public relations industry, our agency is the only one at this professional level to […]
141- Public Relations – The Magic Formula
In previous episodes I’ve told you how I found public relations while working for the Opéra de Montréal, Analekta and Parasuco Jeans, where I was head of marketing and communications. It would take me more than a decade of working in different marketing positions before I’d decide to make public relations my focus and create […]