Hello PR friends!

At NATA agency, we are seriously considering how to maximize our client’s efforts and budgets.

One of our major topics over the past year has been: is a launch event relevant for our clients?

Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when we can achieve the same objectives with a reduced budget?

Do you see where I’m going with this?

An event is like a wedding, consuming:

Time (yours and your guests)
Financial resources
Emotions!

As you can imagine, a wedding costs thousands of dollars when you calculate the venue rental, catering, photographer, DJ, not to mention the bride’s gown and the groom’s attire.

We can draw a parallel between the cost of a wedding and a product launch:

Venue rental
Catering
Decor
Photographer, etc.

Would you believe me if I told you that you can gain the same media coverage and influencer attention without an expensive event that consumes a significant portion of your time and budget?

You should!

Because yes, it’s possible to achieve the same results without an event.

But please understand that I’m not against events; I’m quite the opposite.

There are cases where an event is entirely appropriate. For example, if you’re launching a new jet ski, it makes sense to showcase it and let people try it out.

But when it comes to beauty products, makeup, or any product that can easily be sent to media and influencers, there’s not always a need for a lavish “event.”

At NATA PR agency, we’ve developed a highly effective virtual presentation formula to replace physical events.

I won’t reveal all our tricks here, but our results are very impressive:

Over 60% more participants compared to in-person events
At a fraction of the cost of a physical event

So, if the new, young agency you’re consulting immediately suggests a 5-star restaurant event with influencers, ask yourself: can it achieve similar or better results without an expensive event?

One of our new clients chose to work with us precisely for this reason.

Their previous agency had suggested working with a well-known influencer who likely demanded a hefty fee to showcase their new products in a stunning venue, etc.

Less than 5 journalists/influencers showed up to that event.

In contrast, for a similar event with this brand but in virtual mode, 19 top-tier journalists connected.

So yes, in some cases, physical events make sense, but let’s consider whether we can maximize our efforts and resources differently.

Interested in learning more about our events?

Reach out to me at: [email protected]

Check out our links and sign up for our lists so you don’t miss anything.

Nata

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THE BEST OF BOTH WORLDS

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle,
tourism, beauty, fashion and food.

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle, tourism,
beauty, fashion and food.

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THE BEST OF BOTH WORLDS

Book a free consultation now

Who we are

David, the Millennial who has extensive
experience in Digital Marketing and Social
Media, and Natalie from Generation X,
who has seen it all, create Public
Relations or Social Media campaigns for
brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

David, the Millennial who has
extensive experience in Digital
Marketing and Social Media, and
Natalie from Generation X, who has
seen it all, create Public Relations or
Social Media campaigns for brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

Book a free consultation now

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WHO WE ARE

The agency’s know-how in network
development, public relations, social media,
and the creation of messages to reach and
touch consumers is rooted in its credo:
“We influence the real influencers.”

WHO WE ARE

Established in Miami, Toronto and
Montreal, NATA PR has been
shining the light on quality brands
in United States and Canada since
2000—in English, French and
Spanish.

NATA PR fosters authentic and
profound bonds between brands
and their consumers.

The agency’s know-how in network
development, public relations,
social media, and the creation of
messages to reach and touch
consumers is rooted in its credo:
“We influence the real influencers.”

cultural manifesto

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cultural manifesto

We have two kinds of clients – paying clients and the media/influencers – and we make sure we serve them both at the highest level. We know how to balance these two types of clients to create success and reach our goals. We love building relationships with both, and we treat all our clients with the utmost respect.

We value efficient teamwork and are not afraid to help any team member to perform at their best. We love working with and learning about our clients. We move fast. We are so good that our clients consider us as their very own communications department.

Everything we do contributes to our mission statement of Being the best international PR company for high-end and luxury brands.

We love the active and interactive side of our work and try to spend less time in meetings. We are not afraid to try new things and we are honest with our colleagues and clients.

We are committed to our personal growth. We manage our minds with a unique Model and are responsible for our thoughts, feelings, actions and results.

We love to dress up and shine and proudly use our clients’ products. We become real influencers for every client and inject joy into everything we do.

Book a free consultation now