86- Atypic and Antoine Bolduc: A NATA PR SCHOOL student
For this 86th episode, I am delighted to welcome one of our students from NATA PR SCHOOL, Antoine Bolduc, a new entrepreneur who participated in one of our training programs and had great success. Antoine is a trained accountant and an outdoor lover, which led him to create his vegan clothing and accessories company to […]
85- The Canadian market vs. the American market
Interview with David Tremblay, Vice President, Partner at NATA PR Hello, David, and welcome to this 85thepisode of the NATA PR SCHOOL podcast. So much has happened since our interview way back in our 10th episode! For those who would like to get to know David better, I invite you to listen to the 10th […]
84- NEW PROGRAM: Make yourself known and increase your sales!
Get people talking about you in the media and online! Stand out from the crowd! We often receive calls from start-ups and companies that have never used public relations and don’t know where to begin. Meanwhile, their competitors are being mentioned in articles and appearing in TV interviews. Many marketing specialists who have to create […]
83- Make yourself known with public relations
Brands that have successfully made themselves known among their target client bases have, at one point or another, used these two public relations strategies. Telling their story Founders or executives have chosen to reach their potential clients by telling their story thousands of times to journalists and influencers. Using an ambassador, spokesperson or brand icon […]
82- The difference between PR, marketing and advertising
Right off the top, it’s good to clarify that marketing includes PR and advertising. Let’s say marketing is the umbrella that generally covers five areas, known as the 5 Ps: Product – definition and description of the product Price – setting the price People – the intended target, including the sales and customer service teams […]
81- PR and Marketing Laws – Rule No. 20: Candour
Nothing affects humans more than sincerity and candour. What are we to think of people who talk about their mistakes or admit they’ve never gotten their driver’s license because they have no sense of direction or they can’t tell north from south or left from right? Well, it’s that law we’re going to talk about […]
80- Balmain: reinventing a brand’s codes
For our 80th episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we were analyzing Lululemon’s successes. Hello, Andy! Thank you for accepting my invitation to discuss the Balmain brand. The 2021 Netflix documentary, which we both watched, is very revealing and […]
79- PR and Marketing Laws – Rule 19: The Law of Perspective
Bonjour, Hello and welcome to this 79th episode of the NATA PR SCHOOL podcast. Are you someone who believes that selling more and more contributes to a company’s growth? It’s true that in the short term, selling more items can help to increase revenue. But those who are trapped in a cycle of discounts would […]
78- PR and Marketing Laws – Rule No. 18: Division
When you have more than 30 years of industry experience, like I do, numerous examples come to mind when this Law of Division is mentioned. To illustrate this rule, I’ve chosen to return to the media universe, because I think it’s the most obvious example, and the easiest to understand. As a starting point, I […]
77- PR and Marketing Laws – Rule No. 17: Opposites
We say that opposites attract, but that’s not what we’re talking about here. This law is sometimes used by brands to highlight what sets them apart from their closest competitor. Think of Apple and Microsoft, and that magnificent ad campaignthat has become iconic: I’m a Mac, I’m a PChighlights how the two brands are different: […]