82- The difference between PR, marketing and advertising
Right off the top, it’s good to clarify that marketing includes PR and advertising. Let’s say marketing is the umbrella that generally covers five areas, known as the 5 Ps: Product – definition and description of the product Price – setting the price People – the intended target, including the sales and customer service teams […]
81- PR and Marketing Laws – Rule No. 20: Candour
Nothing affects humans more than sincerity and candour. What are we to think of people who talk about their mistakes or admit they’ve never gotten their driver’s license because they have no sense of direction or they can’t tell north from south or left from right? Well, it’s that law we’re going to talk about […]
80- Balmain: reinventing a brand’s codes
For our 80th episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we were analyzing Lululemon’s successes. Hello, Andy! Thank you for accepting my invitation to discuss the Balmain brand. The 2021 Netflix documentary, which we both watched, is very revealing and […]
79- PR and Marketing Laws – Rule 19: The Law of Perspective
Bonjour, Hello and welcome to this 79th episode of the NATA PR SCHOOL podcast. Are you someone who believes that selling more and more contributes to a company’s growth? It’s true that in the short term, selling more items can help to increase revenue. But those who are trapped in a cycle of discounts would […]
78- PR and Marketing Laws – Rule No. 18: Division
When you have more than 30 years of industry experience, like I do, numerous examples come to mind when this Law of Division is mentioned. To illustrate this rule, I’ve chosen to return to the media universe, because I think it’s the most obvious example, and the easiest to understand. As a starting point, I […]
77- PR and Marketing Laws – Rule No. 17: Opposites
We say that opposites attract, but that’s not what we’re talking about here. This law is sometimes used by brands to highlight what sets them apart from their closest competitor. Think of Apple and Microsoft, and that magnificent ad campaignthat has become iconic: I’m a Mac, I’m a PChighlights how the two brands are different: […]
76- PR and social media in 2022
We all know that social media (SM) has a major impact in every society, in every aspect of our life, and public relations is no exception. PR must continually adapt to the new realities ushered in by social media: Brands are sharing new information on their social media platforms without letting us know. It’s getting […]
75- Stéphane Le Duc and the Parachute brand
For this 75th episode, I am delighted to welcome Stéphane Le Duc, fashion journalist host, and cofounder of the magazine Dress to Kill. He has been a sponsor and conference host at the Fashion & Design Festival since 2014. He teaches at the Université du Québec and the Promédia school. As a journalist, Stéphane has […]
74- The press release: #1 PR tool
It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and journalists. According to CISION’s annual study on the […]
73- How long does it take to get known?
We all harbour a desire for overnight success. Yet, as I know from personal experience, when business really takes off, we’re thrilled, of course, but we’re seldom ready to tackle that overpowering wave, because maybe we don’t have the resources we need. Maybe you won’t have enough products to meet demand. Maybe you won’t find […]