250- Public Relations or How to Get Journalists and Influencers Talking About You
What still excites me today is discovering the articles journalists and media publish about our clients. Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies. I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, […]
249- 5 Reasons to Integrate Public Relations Now
In this episode, I’m sharing five reasons why now is the perfect time to integrate public relations into your strategy. I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like […]
248- But what exactly is a publicist?
But what exactly is a publicist? The word publicist carries a hint of intrigue. It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing. In fashion, beauty, or design, publicists—often called press agents—were key figures. They were recognized as true experts, and […]
247- Vanessa Sicotte: A New Voice at NATA PR
For this episode, I have the pleasure of welcoming Vanessa Sicotte. Vanessa is a design expert and the founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast. Before launching Damask & Dentelle, Vanessa first graduated in Marketing, […]
246- Even Influencers Use Public Relations
Dear PR Friends! An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media. Interesting, right? When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn’t think of a better […]
245- What’s the point of Public Relations today?
Dear PR Friends ! A few days ago, during a meeting with a client, I got THE question: “What’s the point of PR today?” The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign? Here’s the spontaneous answer I gave: […]
244- PR – No Need to Study!
Dear PR Friends! I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR — without spending years learning all the theory. Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several […]
243- What’s the true value of a feature, a press article?
Hi my PR Friends, If you caught our last episode, you know I’m here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more. Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss […]
242- FREE WORSHOP : The Press Release
If you’ve been following me, you’ve heard me talk about press releases more than once. Today, I invite you to invest your time in a high-value workshop focused on the art of the press release. And I’ve even listed five powerful reasons to join me on July 23 and 24, 2025: 1. Demystify PR’s #1 […]
241- Do you Invest in Your Business?
Hello PR friends, When was the last time you invested in your projects or your business? As for me, I’ve lost count of the number of courses and coaching programs I’ve done over the years. One that really stands out was with Kris Plachy — an exceptional business coach — who helped me go from […]