205- Public Relations to Connect with New Clients
Hello PR friends! I love it when young digital marketing professionals discover public relations. I especially love seeing the light in their eyes light up when I talk to them about our clients’ articles, which are published online with clickable links that direct readers to the companies/products they discover. “This is exactly what we’re looking […]
204- Public Relations and Product Launches
Hello PR friends! At NATA agency, we are seriously considering how to maximize our client’s efforts and budgets. One of our major topics over the past year has been: is a launch event relevant for our clients? Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when […]
203- Public Relations and GenZ
Hello PR friend! Several of our clients are interested in Generation Z, also known as GenZ. According to Wikipedia: Generation Z is born between 1997 and 2010 (though the boundaries vary according to different definitions). It follows Generation Y and precedes Generation Alpha. It is defined as a generation born when digital communications were already […]
202- Public Relations – No Permit Required
Hello PR friend! Several professions are governed by professional orders and require the following to obtain authorization to practice: training certification diploma permit, etc. But think about it: you don’t need any of that to become a marketing or public professional. You don’t need a special certification or permit to address journalists or influencers. Isn’t […]
201- Public Relations – Get Featured for Free
Hello PR Friend! We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive. Everything is relative, you might say. And you would be absolutely right. However, I immediately know that these executives or marketing professionals do […]
200- Janylène Turcotte: First Student at NATA PR SCHOOL
For this episode, I have the great pleasure of welcoming Janylène Turcotte, Certified Clinical Hypnotherapist, ICF Certified Coach, Hypnocoach & licensed Rapid Transformational Therapist RTT®, You will easily find her on the HypnoCoach website (link in the episode notes)And in another life, Janylène was a sought-after human resource professional. For me, she is a high-level […]
199- Public Relations – 3 questions to know if PR is for you
Hello PR friend! Are you wondering if public relations is for you? Here are 3 questions to ask yourself to know if PR is for you: Do you feel you need to get known to increase your subscribers and the number of visits to your site? Are you looking to increase your sources of income? […]
198- Public Relations + Ambassadors and Spokespersons
Hello PR friend! Of all the marketing activities that help promote a brand, a company, or a collection, partnerships with personalities, experts, or even complementary companies greatly facilitate public relations work. I hear you, PR friends; indeed, this is not new. From Marilyn Monroe boasting about wearing only her Chanel No. 5 to bed to […]
197- Public Relations for Online Visibility Episode 2
Hello PR friend! Yes, public relations is here to increase your visibility on the web. I can understand that traditional media comes to mind when you think of PR, but it’s without considering that these all have digital versions, which often have even more success than their paper versions. Yes, many traditional media have exploded […]
196- Public Relations for Online Visibility Episode 1
Hello PR friend! For those who follow us, you know, I like to share with you what’s happening at the agency. A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number […]