209- Public Relations: A Tool for Leaders (CEOs)
Hello, PR friend! Have you ever noticed that their popularity increases when leaders engage in public relations? You’ve often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media. Think of that former U.S. president, who was already very well-known before even hosting […]
208- Public Relations and Recognition
Hello, PR friend! I love to make my employees, partners, and clients shine. I often secretly register them for rankings, such as the top 30 under 30, best public relations professionals, best agro-food products, best beauty, etc. But I don’t take the time to do it for myself. And what is your relationship with […]
207- Soft Public Relations for Well-Kept Secrets
Hello PR friend! If you own a service business like mine, you’re probably wondering how to evolve your offering. I am currently reflecting on how to better position the NATA PR agency by developing a new service that allows us to showcase our expertise even more effectively. I have decided to share my thoughts with […]
206- Why Public Relations Will Never Disappear
Hello PR friend! I have often heard marketing professionals and even business leaders roar that “public relations is dead and doesn’t work anymore.” Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising. On the other hand, when they consult us, […]
205- Public Relations to Connect with New Clients
Hello PR friends! I love it when young digital marketing professionals discover public relations. I especially love seeing the light in their eyes light up when I talk to them about our clients’ articles, which are published online with clickable links that direct readers to the companies/products they discover. “This is exactly what we’re looking […]
204- Public Relations and Product Launches
Hello PR friends! At NATA agency, we are seriously considering how to maximize our client’s efforts and budgets. One of our major topics over the past year has been: is a launch event relevant for our clients? Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when […]
203- Public Relations and GenZ
Hello PR friend! Several of our clients are interested in Generation Z, also known as GenZ. According to Wikipedia: Generation Z is born between 1997 and 2010 (though the boundaries vary according to different definitions). It follows Generation Y and precedes Generation Alpha. It is defined as a generation born when digital communications were already […]
202- Public Relations – No Permit Required
Hello PR friend! Several professions are governed by professional orders and require the following to obtain authorization to practice: training certification diploma permit, etc. But think about it: you don’t need any of that to become a marketing or public professional. You don’t need a special certification or permit to address journalists or influencers. Isn’t […]
201- Public Relations – Get Featured for Free
Hello PR Friend! We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive. Everything is relative, you might say. And you would be absolutely right. However, I immediately know that these executives or marketing professionals do […]
200- Janylène Turcotte: First Student at NATA PR SCHOOL
For this episode, I have the great pleasure of welcoming Janylène Turcotte, Certified Clinical Hypnotherapist, ICF Certified Coach, Hypnocoach & licensed Rapid Transformational Therapist RTT®, You will easily find her on the HypnoCoach website (link in the episode notes)And in another life, Janylène was a sought-after human resource professional. For me, she is a high-level […]