235- What is a press release?
Welcome to a new episode of our series on THE PRESS RELEASE. Many believe that writing a good press release is complicated. However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective. A press release is simply a tool designed to make the work of […]
234- No One Is Waiting for Your Press Release
Welcome to the first episode of our series on THE PRESS RELEASE. In this episode, we’re tackling a crucial topic: “No one is waiting for your press release.” Unless you’re a celebrity, journalists aren’t sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn’t mean your press release is useless. […]
233- Public Relations: Get Featured Without Spending a Fortune!
What if journalists and influencers finally started talking about you and your product in 2025? You see your competitors and companies you admire featured in the press, on TV, and by influencers every day. This is no coincidence! And it’s much more accessible than you think. Imagine attracting media and customer attention without investing […]
232- Public Relations: FREE Workshop – Write Your Press Release in 2 Hours!
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release. At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be: • Showcasing your business and products, • […]
231- Public Relations: 3 Major Trends in 2025
Today, we’ll explore why public relations remain more essential than ever in 2025. With rapid technological advancements, PR strategies must adapt to stay effective. In my opinion, three major trends will define this year: The rise of AI-powered PR strategies The increasing importance of authenticity and transparency The growing role of localized strategies and short-form […]
230- Craig Patterson: CEO and Publisher of Retail Insider
Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast. For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he is […]
229- Public Relations: GET FEATURED FOR FREE
Imagine your exceptional product or service finally being recognized for its actual value. Imagine clients coming to you, not by chance, but thanks to simple and effective strategies. What if I told you that all this is possible without investing astronomical sums in complex marketing campaigns or overpriced influencers? Welcome to this episode dedicated to […]
228- Public Relations: FREE Workshop – Your Press Release in 2 Hours
As 2025 will be the best year of my life, I’ve decided to share the power of public relations with as many students as possible and kick off the year strong with a free workshop on press releases. At NATA PR agency, we send out many press releases every week. It’s truly the #1 PR […]
227- Public Relations – 2025 Will Be Our Year to Shine.
Every year, after December 25th, I treat myself to a gift. A small “from me to me” moment to celebrate the efforts and achievements of the past year. Last year, it was an Alhambra mother-of-pearl pendant from Van Cleef & Arpels. It is a small, discreet, powerful symbol representing my dream of working with prestigious […]
226- Public Relations: Why a Press Release?
In this podcast, I’m continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop. Come create impactful press releases with me, live! When? 📅January 15 and 16, 2025 – 11 AM (ET) New York time! How do I participate? 👉Sign up […]