239- Press Releases & Newswires
Hi my PR friends, These days, everything changes so quickly that I sometimes feel like a dinosaur. If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you’re part of my dinosaur club. What’s fascinating about being one of the “old ones” is that we […]
238- Public Relations: Boost Your Online Visibility
Hello PR friends, Do you run your own business? Do you sell products or services online? Then we all share a common goal: increasing our online visibility. That’s great news because public relations’ primary goal has always been boosting visibility. So you can see how easily PR professionals have adapted their strategies to the online […]
237- Let’s talk about 2025 goals
Let’s talk about 2025 goals. Can you believe it’s already the end of April? I thought it was the perfect time to check in and share where I’m at with my goals for next year. I said it loud and clear: 2025 will be my best year yet. Here’s what I’ve set my sights on: […]
236- Public Relations : Top Tip To Grow Your Business in Tough Times
The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty. And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do? Here are two essential reflexes to adopt: 1 – Stay visible 2 – Leverage local synergy […]
235- What is a press release?
Welcome to a new episode of our series on THE PRESS RELEASE. Many believe that writing a good press release is complicated. However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective. A press release is simply a tool designed to make the work of […]
234- No One Is Waiting for Your Press Release
Welcome to the first episode of our series on THE PRESS RELEASE. In this episode, we’re tackling a crucial topic: “No one is waiting for your press release.” Unless you’re a celebrity, journalists aren’t sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn’t mean your press release is useless. […]
233- Public Relations: Get Featured Without Spending a Fortune!
What if journalists and influencers finally started talking about you and your product in 2025? You see your competitors and companies you admire featured in the press, on TV, and by influencers every day. This is no coincidence! And it’s much more accessible than you think. Imagine attracting media and customer attention without investing […]
232- Public Relations: FREE Workshop – Write Your Press Release in 2 Hours!
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release. At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be: • Showcasing your business and products, • […]
231- Public Relations: 3 Major Trends in 2025
Today, we’ll explore why public relations remain more essential than ever in 2025. With rapid technological advancements, PR strategies must adapt to stay effective. In my opinion, three major trends will define this year: The rise of AI-powered PR strategies The increasing importance of authenticity and transparency The growing role of localized strategies and short-form […]
230- Craig Patterson: CEO and Publisher of Retail Insider
Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast. For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he is […]