155- The Role of Media and Social Media in Jean-Yves Dionne’s Career
For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) […]
154- Public Relations: Learning the Basics of PR 3/3
If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention […]
153- Public Relations: Learning the Basics of PR 2/3
You may be wondering what PR (Public Relations) is about and why it’s important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself […]
152- Public Relations: Learning the Basics of PR 1/3
Learning the basics of public relations will give you an edge over your competitors, and it’s much simpler than you think. That’s what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week. I used to believe this profession was […]
151 – The impact of social media on public relations
The impact of social media on public relations The world of public relations has undergone significant changes since the emergence of social media. There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with you on the impact of social media on […]
150- Becoming a Public Relations Professional with Pamela Samedy
Hello, and welcome to the 150th episode of the NATA PR SCHOOL podcast. For this episode, I am pleased to host Pamela Samedy, a senior account executive at NATA PR. Pamela is an incredibly talented public relations professional. She holds a university degree in public relations and began her career at NATA, where she quickly […]
149- Does social media replace PR?
We know that social media has significantly impacted how businesses, organizations, and individuals manage their public relations. Sometimes, companies consult us and are convinced that social media will meet all their communication needs and allow them to reach their clients efficiently. However, it is important to note that social media does not replace public relations […]
148- Public Relations – a press release is not an ad.
We all have an image in our minds of what a press release is. This communication tool is deeply ingrained in our collective unconscious. Yet, only some marketing professionals understand the purpose of such a document, which undoubtedly explains the confusion between a press release and an advertisement. My teams hear me talk about the […]
147- Public Relations – Nobody’s Waiting for Your Press Release 2
Unless you are a publicly traded company required to disclose quarterly results or you are already well-known, know that no one is waiting for your press release. However, this does not mean that you should not communicate at all. On the contrary, if you don’t, many of your competitors will, and they will occupy all […]
146- Public Relations: Why Use a Spokesperson and How to Choose One
Public Relations: Why Use a Spokesperson and How to Choose One With the growing popularity of influencers, I wanted to discuss the use of spokespersons. When you engage an influencer and establish the terms of a contract in which they are to present your product and use specific key messages and terms, you are employing […]