Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

83- Make yourself known with public relations

Brands that have successfully made themselves known among their target client bases have, at one point or another, used these two public relations strategies. Telling their story Founders or executives have chosen to reach their potential clients by telling their story thousands of times to journalists and...

82- The difference between PR, marketing and advertising

Right off the top, it’s good to clarify that marketing includes PR and advertising. Let’s say marketing is the umbrella that generally covers five areas, known as the 5 Ps: Product – definition and description of the product Price – setting the price People – the intended...

81- PR and Marketing Laws – Rule No. 20: Candour

Nothing affects humans more than sincerity and candour. What are we to think of people who talk about their mistakes or admit they’ve never gotten their driver’s license because they have no sense of direction or they can’t tell north from south or left from right? Well,...

80- Balmain: reinventing a brand’s codes

For our 80th episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we were analyzing Lululemon’s successes. Hello, Andy! Thank you for accepting my invitation to discuss the Balmain brand. The 2021 Netflix documentary,...

79- PR and Marketing Laws – Rule 19: The Law of Perspective

Bonjour, Hello and welcome to this 79th episode of the NATA PR SCHOOL podcast. Are you someone who believes that selling more and more contributes to a company’s growth? It’s true that in the short term, selling more items can help to increase revenue. But those who...

78- PR and Marketing Laws – Rule No. 18: Division

When you have more than 30 years of industry experience, like I do, numerous examples come to mind when this Law of Division is mentioned. To illustrate this rule, I’ve chosen to return to the media universe, because I think it’s the most obvious example, and the...

77- PR and Marketing Laws – Rule No. 17: Opposites

We say that opposites attract, but that’s not what we’re talking about here. This law is sometimes used by brands to highlight what sets them apart from their closest competitor. Think of Apple and Microsoft, and that magnificent ad campaignthat has become iconic: I’m a Mac, I’m...

76- PR and social media in 2022

We all know that social media (SM) has a major impact in every society, in every aspect of our life, and public relations is no exception. PR must continually adapt to the new realities ushered in by social media: Brands are sharing new information on their social...

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