Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

253- Public Relations: the Most Important Word “Relation”

If you’ve been listening for a while, you’ve probably heard me say this before: In public relations, the most important word isn’t “public.” It’s relation. And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools...

252- Yes, Public Relations Is Just Like Selling

People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls. And if you’re like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne...

251- Why 10 Good Contacts Are Better Than 1,000

Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers. Many still believe that having hundreds, or even thousands, of media contacts is the key to success. But in reality… ten good contacts can be worth...

250- Public Relations or How to Get Journalists and Influencers Talking About You

What still excites me today is discovering the articles journalists and media publish about our clients. Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies. I feel privileged that, over these 25 years, clients such as...

249- 5 Reasons to Integrate Public Relations Now

In this episode, I’m sharing five reasons why now is the perfect time to integrate public relations into your strategy. I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media...

248- But what exactly is a publicist?

But what exactly is a publicist? The word publicist carries a hint of intrigue. It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing. In fashion, beauty, or design, publicists—often called press agents—were key...

247- Vanessa Sicotte: A New Voice at NATA PR

For this episode, I have the pleasure of welcoming Vanessa Sicotte. Vanessa is a design expert and the founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast. Before launching...

246- Even Influencers Use Public Relations

Dear PR Friends! An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media. Interesting, right? When I tell you that PR is constantly evolving and knows how to take advantage of...

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