Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will share top tips from the pros.
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Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will share top tips from the pros.
EPISODES
184- Public Relations: Amplification
Amplification is a term that has come to the forefront with influencers. Many of our clients “amplify” the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well,...
Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what “intelligent” public relations would look like? Public relations like the ones we practice at NATA PR agency. Here’s what came to mind: Intelligent public relations are: Thoughtful; Take the time to...
182- Public Relations: How Long Does It Take to Get known?
You’re probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you’re launching in a few weeks, and you want sales to be instantaneous. I...
181- Public Relations: Is the Press Release Useful?
“We’ve already sent out press releases and never received any requests. I’ve often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active...
As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don’t know...
179- Public Relations: How I Discovered This Profession
Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My...
I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the “PR gym,” you only grasp a vague theory. It’s like...
177- Public Relations in Less Than 2 Hours Per Week
Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn’t your thing? That’s precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool,...