François Chartier made innovation the driving force behind a successful career on the world stage, as a creator of harmonies and author. To his gastronomic missions, he adds that of vintner and wine merchant. In October 2013, he began selling his first wines inspired by his discoveries while creating aromatic harmonies at the table and in the kitchen.

NATA PR supported François Chartier’s new wine varietal launches, in addition to maintaining his brand’s value while increasing its visibility throughout Canada.