Founded by Sylvie Senay and Rolland Tanguay in Granby in 1994, the supermarket chain is known for its innovative approach to health and well-being, its quality contemporary design and its wide range of cutting edge products.

After conducting media relations to build brand awareness for Avril in targeted Quebec markets, NATA PR developed a unique communication strategy for opening the branch in Brossard’s DIX30 shopping complex.