When luxury means camping

The Montreal winter has been intense this year. Now that it’s mid-March, the whiff of spring has me thinking about a luxury trend I’ve noticed in recent years: glamorous camping, a.k.a glamping.

Luxury in Mexico City, the New York of the South

It was my second trip to Mexico City, that impressive megalopolis whose population is nearly two-thirds the size of Canada’s. It is a city imbued with history where entire neighbourhoods are preserved and you can follow in the footsteps of Frida Kahlo.

The six-step NATA model

STEP 1: Why would journalists talk about you?

Ten questions to help find positive angles and tell the right story to the media

Journalists and bloggers are storytellers. The more attractive, unique and original the facts, products and services are, the more attention they will garner when the public relations expert presents them.

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6 steps to a successful campaign