The luxury of change or the luxury of making mistakes
“There is only one luxury in life: the ability to make mistakes.” – Jacques Brel
“Joy resides in risking something new.” – Denis Diderot
Who hasn’t dreamed of changing their life, dropping everything and hopping a plane to a foreign destination? Without going that far, we North Americans have the ability to make major changes and reinvent ourselves. Isn’t that the ultimate luxury: to transcend our fears and dare to branch out, explore and experience new things? Or maybe the definitive luxury is the right to be wrong…
The six-step NATA model
STEP 1: Why would journalists talk about you?
Ten questions to help find positive angles and tell the right story to the media
Journalists and bloggers are storytellers. The more attractive, unique and original the facts, products and services are, the more attention they will garner when the public relations expert presents them.
Nominated for the…
Top 40 Under 40
The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry in Canada. The winners will be announced on June 28th.
The key to a successful event or product presentation
The unveiling of a lingerie brand to Toronto media and bloggers
After much back-and-forth with our client to try to convince them of the relevance of an event in the Toronto market, the client confirms that we’ve got a commitment from the parent company’s head office based in New York. We’re also told that we will have the vice-president of creative and design, an exceptional woman, on hand to speak with the media.
Starbucks racial bias training
Starbucks is the world’s largest coffee company and coffeehouse chain with more than 28,000 retail stores in 77 countries.
Starbucks is also a model to follow when it comes to the importance of a good communication strategy that relies on a sound marketing plan deployed to all its locations.
OKA celebrates its 125th birthday
NATA MODEL 1 – Why should the media talk about you? // OKA celebrates its 125th birthday
There are six steps in the NATA model. Yet the first is by far the most important of all for generating press coverage and piquing the curiosity of bloggers and influencers. Step one in the model is to answer a simple question: Why should the media talk about you?
David Tremblay, NATA PR’s Vice President, wins Best PR Person of the Year at Canada’s Top 40 under 40 Awards
The awards celebrate PR professionals in Canada and their astounding achievements and devotion to the industry. Winners were selected based on their commitment to delivering top-quality service and their positive impact on the Canadian communications and public relations market.
NATA PR becomes the official public relations agency for the Canada-Florida Chamber of Commerce
The Canada-Florida Chamber of Commerce (CFCC) has officially been in operation since July 1. The CFCC is the natural extension of the existing Quebec-Florida Chamber of Commerce, an organization South Florida and Quebec have come to know over the past nine years for its quality business networking events, conferences and effective trade missions.
Social media is not replacing public relations!
Despite the fact that some companies are shunning public relations (PR) and focusing solely on their social media, doing so is a mistake and shows a serious lack of understanding. PR can contribute up to 40% of organic SEO (Search Engine Optimization) compared to 12% for social media and just 4% for blogs. Social media and public relations must complement each other!
Public Relations and the Compound Effect
Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote a brand or a product for a year or more.