162- Getting featured by a journalist: A Privilege
One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it’s only natural for their CEO to be interviewed on the news. “My marketing friend told me, ‘This TV show wants to discuss products […]
161- The Impact of Artificial Intelligence (AI) on Public Relations
When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn’t it? This type of job has vanished with the advent of personal computers that have infiltrated every worker’s desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into […]
160- Public Relations: Getting Known, Why?
When people ask me who I am, I often say that I’m an introvert on the path to healing through a public relations agency. Perhaps you’re like me, preferring to stay at home rather than attend networking cocktails to tell your story. I understand you! But one thing is certain: every time I’ve challenged this […]
159- Public Relations to Get Featured, Even if No One Knows You
You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it’s not by chance that you read about their stories in the “business” section of the local newspaper. […]
158- Public Relations: How to Create Your List of Media and Influencers
You’re probably like me, and when you don’t know something you want to possess or new knowledge you’d like to acquire, there’s always a little voice telling you that you won’t succeed, that it’s complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have […]
157- Public Relations: 3 Reasons to Use Them
Suppose you’ve been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let’s have some fun. Even if you need to become more familiar with PR, I […]
156- Public Relations and the Electrification of Vehicles
The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. […]
155- The Role of Media and Social Media in Jean-Yves Dionne’s Career
For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) […]
154- Public Relations: Learning the Basics of PR 3/3
If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention […]
153- Public Relations: Learning the Basics of PR 2/3
You may be wondering what PR (Public Relations) is about and why it’s important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself […]