165- Why Take Advantage of Public Relations
Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That’s why I’ve decided to explore these questions with you. As many of you probably know, I […]
164- Public Relations and Affiliate Programs
Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer […]
163- PR and Coaching: Going Further, Faster
If you’ve been listening to this podcast for a while, you probably know that I’m a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom […]
162- Getting featured by a journalist: A Privilege
One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it’s only natural for their CEO to be interviewed on the news. “My marketing friend told me, ‘This TV show wants to discuss products […]
161- The Impact of Artificial Intelligence (AI) on Public Relations
When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn’t it? This type of job has vanished with the advent of personal computers that have infiltrated every worker’s desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into […]
160- Public Relations: Getting Known, Why?
When people ask me who I am, I often say that I’m an introvert on the path to healing through a public relations agency. Perhaps you’re like me, preferring to stay at home rather than attend networking cocktails to tell your story. I understand you! But one thing is certain: every time I’ve challenged this […]
159- Public Relations to Get Featured, Even if No One Knows You
You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it’s not by chance that you read about their stories in the “business” section of the local newspaper. […]
158- Public Relations: How to Create Your List of Media and Influencers
You’re probably like me, and when you don’t know something you want to possess or new knowledge you’d like to acquire, there’s always a little voice telling you that you won’t succeed, that it’s complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have […]
157- Public Relations: 3 Reasons to Use Them
Suppose you’ve been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let’s have some fun. Even if you need to become more familiar with PR, I […]
156- Public Relations and the Electrification of Vehicles
The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. […]