172- Public Relations: The Right Words
If you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you. Increasing your revenue is undoubtedly a major priority. I completely understand! Have you noticed that certain words and phrases you use generate more interest, reactions, […]
171- Public Relations for Clarity
It took me a while to succinctly describe what the field of public relations is all about. When you visit the websites of public relations agencies, you’ll notice numerous creative descriptions to illustrate PR services. It’s normal if you need help understanding what PR professionals do. I’ve explored various directions to describe our activity: – […]
170- Public Relations and Differentiation
Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition? In what ways are you different? This is a consideration we don’t take lightly at NATA PR agency. Every year, this […]
169- Public Relations: The Necessary Tools
One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. “Everyone needs to know that we have a new store,” they tell him. After reviewing the essential information, my final question was quite simple: […]
168- Public Relations: The Real Influencers
One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe […]
167- Public Relations: Telling Your Story with ChatGPT
I’ve already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I’ve extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and […]
166- Public Relations: Getting Noticed
When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this […]
165- Why Take Advantage of Public Relations
Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That’s why I’ve decided to explore these questions with you. As many of you probably know, I […]
164- Public Relations and Affiliate Programs
Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer […]
163- PR and Coaching: Going Further, Faster
If you’ve been listening to this podcast for a while, you probably know that I’m a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom […]