185- Public Relations: Shock Treatment for Introverts
When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to “sell” my stories to journalists. If you’ve listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, […]
184- Public Relations: Amplification
Amplification is a term that has come to the forefront with influencers. Many of our clients “amplify” the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer’s […]
183- Intelligent Public Relations
Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what “intelligent” public relations would look like? Public relations like the ones we practice at NATA PR agency. Here’s what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don’t follow trends. Thinking Thinking […]
182- Public Relations: How Long Does It Take to Get known?
You’re probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you’re launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise […]
181- Public Relations: Is the Press Release Useful?
“We’ve already sent out press releases and never received any requests. I’ve often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They want to do […]
180- NATA PR SCHOOL: Doors are closing!
As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don’t know when I’ll be able to offer this training […]
179- Public Relations: How I Discovered This Profession
Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand […]
178- Public Relations are Like Going to the Gym
I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the “PR gym,” you only grasp a vague theory. It’s like reading about muscle development and never lifting weights […]
177- Public Relations in Less Than 2 Hours Per Week
Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn’t your thing? That’s precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me […]
176- Public Relations: What Major Companies Do
There’s nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let’s consider this exercise as simple and fun game. Why not choose to think […]