195- NATA PR SCHOOL: Certification
Hello, PR friend! We’ve had this idea in mind for a while. It’s finally here! If you complete our training and demonstrate that you’ve done the work required in the program’s six modules, you’ll receive the NATA PR SCHOOL certificate. Why certification? For four main reasons: At the request of our students The training is […]
194- Public Relations 101 – Episode 4
This is the final episode of this series on Public Relations 101. Feel free to listen to the previous episodes to get a better idea of what Public Relations can offer you. In this episode, I will talk about the last two steps of our model that we delve into at NATA PR SCHOOL. By the way, […]
193- Public Relations 101 – Episode 3
I’m continuing here to talk to you about our NATA PR model in six steps because it’s indeed the perfect tool to lay the foundations of PR 101. By the way, if you don’t already have our model, I’m offering it for free. To get it, all you have to do is click on the […]
192- Public Relations 101 – Episode 2
In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don’t already have our model, I’m offering it for free. […]
191- Public Relations 101 – Episode 1
There’s a particular mystery surrounding the profession of public relations. If you’re not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You’re right because we’re talking about: crisis management, […]
190- Public Relations to Tell Stories
Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who […]
189- What are public relations for, exactly?
What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors’ brand, the chances of them choosing you, if they’ve heard of you, are multiplied by: “80% […]
188- What is the link between public relations and marketing?
Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public […]
187- Public Relations: An Investment or an Expense
Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate […]
186- Public Relations in the Digital Age
Many leaders and marketing professionals believe that social media has replaced public relations. “Why spend on public relations when we are well visible on the web and social media?” they think… “What does public relations bring in?” You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to […]