215- Public Relations: To Pay or Not to Pay Influencers
Hello PR friends! Welcome to this episode, where we tackle a hot topic: Should we pay influencers? In the world of social media, collaborations with influencers are booming, especially since, according to recent studies, more than 70% of Generation Z, the so-called GenZ, are ready to buy what an influencer suggests to them. But when […]
214- Public Relations: Keywords to Boost Your SEO
Hello PR friends! Today, search engine optimization (SEO) is a top priority for any business looking to be visible online. At the core of this strategy are keywords, those search terms that connect users to relevant content on the web. But did you know that public relations (PR) can play a key role in creating […]
213- Public Relations: When Should You Send a Press Release?
Hello PR friends! Yes, the press release is the No. 1 tool in public relations. However, not every news item is impactful or relevant enough to justify drafting and sending a press release. How can you tell when this tool is truly necessary and when another approach might be more suitable? Let’s start with a […]
212- Public Relations and Employee Advocacy
Hello PR friends! Are you familiar with this new trend where companies leverage their employees to get the word out about your company? We’re talking about “Employee Advocacy,” where employees share their work experiences and talk about their employer, its products, and services on their own social media platforms. The goals here are the same […]
211- Public Relations and UGC
Hello PR friends! One of our clients at NATA PR, whose target audience is 15 to 25-year-olds, has asked us to develop an intense UGC strategy. I thought of discussing it here with you, especially for those who aren’t familiar with this term and its meaning. So, let’s start with a bit of a definition: […]
210- Public Relations 101 WORKSHOP
Hello, PR friend! Do you know what all companies with a marketing plan do to get noticed? Yes, public relations. In fact, there are three main ways companies have been using since time immemorial to gain visibility: Advertising Public Relations Ambassadors (spokespersons, endorsers) Even a basic understanding of what public relations can bring you will […]
209- Public Relations: A Tool for Leaders (CEOs)
Hello, PR friend! Have you ever noticed that their popularity increases when leaders engage in public relations? You’ve often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media. Think of that former U.S. president, who was already very well-known before even hosting […]
208- Public Relations and Recognition
Hello, PR friend! I love to make my employees, partners, and clients shine. I often secretly register them for rankings, such as the top 30 under 30, best public relations professionals, best agro-food products, best beauty, etc. But I don’t take the time to do it for myself. And what is your relationship with […]
207- Soft Public Relations for Well-Kept Secrets
Hello PR friend! If you own a service business like mine, you’re probably wondering how to evolve your offering. I am currently reflecting on how to better position the NATA PR agency by developing a new service that allows us to showcase our expertise even more effectively. I have decided to share my thoughts with […]
206- Why Public Relations Will Never Disappear
Hello PR friend! I have often heard marketing professionals and even business leaders roar that “public relations is dead and doesn’t work anymore.” Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising. On the other hand, when they consult us, […]