225- Free Workshop: Learn How to Create Press Releases that sell
What if 2025 is the year you finally learn how to get media attention for yourself? For the first time, I’ve decided to offer a completely free workshop dedicated to creating press releases. Yes, this essential PR tool will take center stage in two interactive 1-hour sessions. When? đź“…January 15th and 16th, 2025 ⏰At 11 […]
224- Public Relations: What Do Clients Want?
Hello PR friends, When clients contact a public relations agency, they often have a very specific idea in mind: a press release. This tool, perceived as the holy grail of PR, is one of the few elements the general public instinctively associates with our profession. But why this obsession with press releases? And more importantly, […]
223- Public Relations and Business Vision – Episode 3/3
Hello PR friends, Welcome to this final episode dedicated to business vision. Today, I want to share an unforgettable experience with an iconic jewelry house: Van Cleef & Arpels. For those who might not be familiar with this legendary brand, think of the level of excellence of Hermès… but applied to jewelry. Alongside my colleague […]
222- Public Relations and Business Vision – Episode 2/3
Hello PR friends, We’ve reached the second episode of my reflections on business vision. I invite you to reflect with me as we define this essential concept. So, what is an inspiring business vision, in my opinion? A business vision is the engine that propels a company toward the future. It’s a strategic compass guiding […]
221- Public Relations and Business Vision – Episode 1/3
Hello PR friends! Recently, during a session with my coach and hypnotherapist, we discussed the magnitude of challenges we’ve all faced over the past few years. Like many of you, I navigated in “quick fix” mode to manage constant changes: the pandemic, my partner’s departure, successive recessions… Sound familiar? These upheavals have had a profound […]
220- Public Relations – It’s Simple and Easy
Hello PR friends! For most people, public relations is quite a mystery. If you ask my family what I do, they’ll tell you I run a PR firm. That’s the easy answer. If the conversation goes further and they’re asked, “But what does Nata actually do?” this is where the answers start to vary, from […]
219- Public Relations: 10 Things Marketers Don’t Know About PR – Episode 2/2
Hello, PR friends, I’m continuing here with my little exercise of sharing what our marketing friends don’t know about our wonderful public relations profession. In the previous episode, I presented the first five points. Here are the next ones: 6. PR is only for big companies. Not at all, PR is something everyone can benefit […]
218- Public Relations: 10 Things Marketers Don’t Know About PR – Episode 1/2
Hello, PR friends, My team often hears me say, “Ah! Yes, marketing pros frequently ask us this or that… they don’t always understand what we do.” But before we dive in, I began my career over 30 years ago as a marketing professional for those who don’t know my story. I still love this profession, […]
217- Public Relations: Smart Luxury
Hello PR friends, I love exploring trends in various consumer sectors, and lately, my attention has been drawn to “Smart Luxury.” Have you heard of this trend? What is Smart Luxury? Luxury has always been synonymous with exception, exclusivity, and refinement. But in recent years, the sector has undergone a significant transformation. “Smart Luxury” is […]
216- Public Relations: livestream shopping events
Hello PR Friends! I wanted to discuss a trend transforming how we shop online: livestream shopping events. Imagine watching TV hosts showcase products live a few years ago, with an open phone line to place your order instantly. Today, this experience has taken on a new dimension thanks to content creators and celebrities on social […]