222- Public Relations and Business Vision – Episode 2/3
Hello PR friends, We’ve reached the second episode of my reflections on business vision. I invite you to reflect with me as we define this essential concept. So, what is an inspiring business vision, in my opinion? A business vision is the engine that propels a company toward the future. It’s a strategic compass guiding […]
221- Public Relations and Business Vision – Episode 1/3
Hello PR friends! Recently, during a session with my coach and hypnotherapist, we discussed the magnitude of challenges we’ve all faced over the past few years. Like many of you, I navigated in “quick fix” mode to manage constant changes: the pandemic, my partner’s departure, successive recessions… Sound familiar? These upheavals have had a profound […]
220- Public Relations – It’s Simple and Easy
Hello PR friends! For most people, public relations is quite a mystery. If you ask my family what I do, they’ll tell you I run a PR firm. That’s the easy answer. If the conversation goes further and they’re asked, “But what does Nata actually do?” this is where the answers start to vary, from […]
219- Public Relations: 10 Things Marketers Don’t Know About PR – Episode 2/2
Hello, PR friends, I’m continuing here with my little exercise of sharing what our marketing friends don’t know about our wonderful public relations profession. In the previous episode, I presented the first five points. Here are the next ones: 6. PR is only for big companies. Not at all, PR is something everyone can benefit […]
218- Public Relations: 10 Things Marketers Don’t Know About PR – Episode 1/2
Hello, PR friends, My team often hears me say, “Ah! Yes, marketing pros frequently ask us this or that… they don’t always understand what we do.” But before we dive in, I began my career over 30 years ago as a marketing professional for those who don’t know my story. I still love this profession, […]
217- Public Relations: Smart Luxury
Hello PR friends, I love exploring trends in various consumer sectors, and lately, my attention has been drawn to “Smart Luxury.” Have you heard of this trend? What is Smart Luxury? Luxury has always been synonymous with exception, exclusivity, and refinement. But in recent years, the sector has undergone a significant transformation. “Smart Luxury” is […]
216- Public Relations: livestream shopping events
Hello PR Friends! I wanted to discuss a trend transforming how we shop online: livestream shopping events. Imagine watching TV hosts showcase products live a few years ago, with an open phone line to place your order instantly. Today, this experience has taken on a new dimension thanks to content creators and celebrities on social […]
215- Public Relations: To Pay or Not to Pay Influencers
Hello PR friends! Welcome to this episode, where we tackle a hot topic: Should we pay influencers? In the world of social media, collaborations with influencers are booming, especially since, according to recent studies, more than 70% of Generation Z, the so-called GenZ, are ready to buy what an influencer suggests to them. But when […]
214- Public Relations: Keywords to Boost Your SEO
Hello PR friends! Today, search engine optimization (SEO) is a top priority for any business looking to be visible online. At the core of this strategy are keywords, those search terms that connect users to relevant content on the web. But did you know that public relations (PR) can play a key role in creating […]
213- Public Relations: When Should You Send a Press Release?
Hello PR friends! Yes, the press release is the No. 1 tool in public relations. However, not every news item is impactful or relevant enough to justify drafting and sending a press release. How can you tell when this tool is truly necessary and when another approach might be more suitable? Let’s start with a […]