12- The Ultimate Tactic
After finding your key words (why people want to talk about you), writing your press release, and identifying the journalists and bloggers that you need to reach, what is your next tactic? The next tactic, one that is too often ignored, is really quite simple: follow-ups and reminders. In other words, the sales pitch. How […]
11- Measuring Results
Public relations and social media are not exact sciences. It can seem pointless to try to measure them solely by the number of subscribers, readers, or fans. At the agency, we’re still somewhat resistant to citing figures and especially making projections. It’s hard to tell exactly who will or won’t choose to talk about a […]
10- Interview with David Tremblay Vice-president and partner at NATA PR
Today, I am extremely pleased to welcome a young man of extraordinary talent whom I admire and who inspires me: David Tremblay. There are 25 years between David and I, but I rarely pay attention to this number because I adore working with you, David. Since we are in audio mode, I just want to […]
9- Give them the tools they need
Bonjour ! Hello Everyone Welcome to the NATA PR SCHOOL podcast Episode Number 9 NATA PR MODEL No. 4 Give them the tools they need. This tactic may seem obvious, but nothing beats being well prepared and having all the tools on hand to respond to last minute requests. This simple tactic will allow you […]
8- Relations: the most important word in our profession
The business and personal relationships that I have built over the years are probably what is most important in my life and are part of my success. I have given a lot of thought to that word that describes our profession: public relations. And it is also the relationships, the connections that we make daily […]
7- Identify the real influencers
Today we talk about step number 3 of the NATA PR MODEL No 3 Identify the real influencers With so many people online claiming to be influencers, it can be difficult to identify the real ones. Every day, our agency receives requests from influencers who want to be added to our media list and receive […]
6- Tell Your Story
Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the Step number 2 Nothing rivals public relations when it comes to telling your story and then sharing it with journalists/influencers who talk about entrepreneurs like you or products similar to your own. Have you noticed […]
5- Learning New Things
We’ve created a new service at the agency where we teach companies and personalities the basics of public relations so they can market themselves and combine it with social media. Today I wanted to tell you about my desire to learn and why it has allowed me to succeed in my businesses. If you have […]
4- Why would they talk about you ?
NATA PR MODEL : No 1- Why would they talk about you ? Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the 1st step : # 1 Why would they talk about you? High profile journalists, bloggers and influencers are in strong demand. Before […]
3- The Nata PR model
Several years ago, I hired an advertiser to get a fresh look at what we were doing and better define who we are. I wanted to find ways to express how different we were, compare to other agencies Long stories, but when I founded NATA PR 20 years ago, very few agencies were specialized in […]