232- Public Relations: FREE Workshop – Write Your Press Release in 2 Hours!
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release. At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be: • Showcasing your business and products, • […]
231- Public Relations: 3 Major Trends in 2025
Today, we’ll explore why public relations remain more essential than ever in 2025. With rapid technological advancements, PR strategies must adapt to stay effective. In my opinion, three major trends will define this year: The rise of AI-powered PR strategies The increasing importance of authenticity and transparency The growing role of localized strategies and short-form […]
230- Craig Patterson: CEO and Publisher of Retail Insider
Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast. For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he is […]
229- Public Relations: GET FEATURED FOR FREE
Imagine your exceptional product or service finally being recognized for its actual value. Imagine clients coming to you, not by chance, but thanks to simple and effective strategies. What if I told you that all this is possible without investing astronomical sums in complex marketing campaigns or overpriced influencers? Welcome to this episode dedicated to […]
228- Public Relations: FREE Workshop – Your Press Release in 2 Hours
As 2025 will be the best year of my life, I’ve decided to share the power of public relations with as many students as possible and kick off the year strong with a free workshop on press releases. At NATA PR agency, we send out many press releases every week. It’s truly the #1 PR […]
227- Public Relations – 2025 Will Be Our Year to Shine.
Every year, after December 25th, I treat myself to a gift. A small “from me to me” moment to celebrate the efforts and achievements of the past year. Last year, it was an Alhambra mother-of-pearl pendant from Van Cleef & Arpels. It is a small, discreet, powerful symbol representing my dream of working with prestigious […]
226- Public Relations: Why a Press Release?
In this podcast, I’m continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop. Come create impactful press releases with me, live! When? 📅January 15 and 16, 2025 – 11 AM (ET) New York time! How do I participate? 👉Sign up […]
225- Free Workshop: Learn How to Create Press Releases that sell
What if 2025 is the year you finally learn how to get media attention for yourself? For the first time, I’ve decided to offer a completely free workshop dedicated to creating press releases. Yes, this essential PR tool will take center stage in two interactive 1-hour sessions. When? 📅January 15th and 16th, 2025 ⏰At 11 […]
224- Public Relations: What Do Clients Want?
Hello PR friends, When clients contact a public relations agency, they often have a very specific idea in mind: a press release. This tool, perceived as the holy grail of PR, is one of the few elements the general public instinctively associates with our profession. But why this obsession with press releases? And more importantly, […]
223- Public Relations and Business Vision – Episode 3/3
Hello PR friends, Welcome to this final episode dedicated to business vision. Today, I want to share an unforgettable experience with an iconic jewelry house: Van Cleef & Arpels. For those who might not be familiar with this legendary brand, think of the level of excellence of Hermès… but applied to jewelry. Alongside my colleague […]