79- PR and Marketing Laws – Rule 19: The Law of Perspective
Bonjour, Hello and welcome to this 79th episode of the NATA PR SCHOOL podcast. Are you someone who believes that selling more and more contributes to a company’s growth? It’s true that in the short term, selling more items can help to increase revenue. But those who are trapped in a cycle of discounts would […]
78- PR and Marketing Laws – Rule No. 18: Division
When you have more than 30 years of industry experience, like I do, numerous examples come to mind when this Law of Division is mentioned. To illustrate this rule, I’ve chosen to return to the media universe, because I think it’s the most obvious example, and the easiest to understand. As a starting point, I […]
77- PR and Marketing Laws – Rule No. 17: Opposites
We say that opposites attract, but that’s not what we’re talking about here. This law is sometimes used by brands to highlight what sets them apart from their closest competitor. Think of Apple and Microsoft, and that magnificent ad campaignthat has become iconic: I’m a Mac, I’m a PChighlights how the two brands are different: […]
76- PR and social media in 2022
We all know that social media (SM) has a major impact in every society, in every aspect of our life, and public relations is no exception. PR must continually adapt to the new realities ushered in by social media: Brands are sharing new information on their social media platforms without letting us know. It’s getting […]
75- Stéphane Le Duc and the Parachute brand
For this 75th episode, I am delighted to welcome Stéphane Le Duc, fashion journalist host, and cofounder of the magazine Dress to Kill. He has been a sponsor and conference host at the Fashion & Design Festival since 2014. He teaches at the Université du Québec and the Promédia school. As a journalist, Stéphane has […]
74- The press release: #1 PR tool
It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and journalists. According to CISION’s annual study on the […]
73- How long does it take to get known?
We all harbour a desire for overnight success. Yet, as I know from personal experience, when business really takes off, we’re thrilled, of course, but we’re seldom ready to tackle that overpowering wave, because maybe we don’t have the resources we need. Maybe you won’t have enough products to meet demand. Maybe you won’t find […]
72- Brands with a story
I’ve shared our experience at NATA PR with ‘brands with not story’, brands that often had great success before the Internet came along. Some have seen their market shares melt like snow in the sun and, since the pandemic, they suddenly want to get on the web. So I thought it would definitely be interesting […]
71- The importance of your entourage
If you haven’t listened to Episode 65 yet, where I welcome the amazing Tina Poitras, a two-time Olympic athlete who sold her first company, Magma Photo, to Bill Gates and founded Namasté Leadership, I urge you to do so. On that note, I wanted to talk to you about Tina’s concept of Type A personalities, […]
70- Interview with Andy Thê-Anh: A Look at Lululemon
For our 70th episode, I’m delighted to welcome Andy Thê-Anh, an immensely talented stylist and fashion designer who I deeply admire. Today we’ll be talking about Lululemon and looking at what makes the brand so successful. Before we get started, I’ll give you a quick recap of Andy’s career. You’ll find some of his story […]