66- PR and Marketing Laws – Rule No. 15: The Law of the Mind
Many years ago now, I stopped fighting people’s perception – the so-called law of the mind. The best example I can give you of this is my partner. David Tremblay is a young white man who stands 6 feet 2, in his early thirties, the typical millennial who has insane charisma. Whatever we do, David […]
65- Interview with Tina Poitras – business success
For this 65th episode, I’m delighted to welcome Tina Poitras, a seasoned businesswoman and high-level coach. It was Tina who introduced me to the power of coaching more than a decade ago. Tina is a two-time Olympic race walker who represented Canada at the Games in Barcelona (1992) and Atlanta (1996). Following her career as […]
64- It’s all Lise Watier’s fault
Eleven years ago, I was considering adopting a dog. I was midway through my forties and I saw life passing me by. Several of my friends and loved ones had had to live with cancer diagnoses, and I wondered if I’d have time to achieve all my dreams before dying. After two years of reviewing […]
63- Magazines in the digital age
Do you love magazines like I do? When’s the last time you read a magazine? What media was it on? The last magazine I looked at was Paris Match. On Sundays I read a newspaper called La Presse on my tablet, and it has a Paris Match supplement inserted. So, a section of the magazine, […]
62- Newspapers: disappearing?
Have you read the print version of a newspaper recently? Personally, I rarely read the print version. I usually read the online versions. However, I do still read the print version of Les Affaires – a specialized newspaper that I can also consult online – so I can support them for as long as they […]
61- Radio: A local medium
What about radio? Is it on the way out? For me, radio will always be a local medium. I love listening to the radio and my favourite hosts, because I feel like they’re talking just to me. There’s nothing like the warmth of the human voice to reassure us, and that’s what radio offers us […]
60- TV: Still on top
This time I’ve decided to talk about television – because in all our strategic plans, TV still tops the list of the most powerful media. Nothing can match a story that’s aired during a prime-time newscast, no matter what countries or regions in the world. And for several years now, all the news shows have […]
59- PR and Marketing Laws – Rule no. 14: Categories
You may have heard it said: “If you’re not first in your category, create your own.” I find this law fascinating, because it lets creative entrepreneurs find their place in the sun, even in markets that might look saturated or impenetrable, especially when the giants give the impression of taking up the whole field. Take […]
58- Recipe for success: PR + Social Media
If you’ve been listening to this podcast for a while, you probably know that I created this new service at the agency – NATA PR SCHOOL – to teach you how to combine public relations with social media and your digital (online) strategies. Today, I felt like sharing a model of exceptional success with you. […]
57- America vs Europe
We sometimes get asked if we’d rather market our services to companies led by Europeans or Americans. As you might expect, there are big differences, because values and education vary widely between the two continents. We have no “preference” as such, but we have the advantage at the agency of knowing and understanding these two […]