92- Tell your story with public relations
What makes a literary success? Advertising or public relations? You’re also thinking that word of mouth can go a long way toward making a book successful, which is true. But here, public relations plays a key role. Never advertising. Sure, ads can be an important reminder to potential buyers (showing that a book is available […]
91- Public Relations and Novelty
In this episode I’ll be sharing one of our simplest and most-used tactics for getting our clients to talk about us to media and influencers: novelty. Big corporations are frequently really good at novelty. But what is novelty? What does the word “novel” even mean? Under “novel” in Webster’s Dictionary it says: new and not […]
90- HOUSE OF GUCCI – with Andy Thê-Anh
For this episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we analyzed Lululemon’s successes. We also spoke with Andy in episode 80, when we discussed the Netflix documentary Wonder Boy, which presents the creative director of Balmain, Olivier Rousteing. In this […]
89- Free your voice with public relations
Most of what we know comes from what we read online or in the media. Think about it – a large part of what you know comes from what you read and news bulletins, which are available online or in hard copy. We often let the media guide us when deciding what car to buy, […]
88- Advertising does not replace public relations
We often hear new customers tell us: why waste our time with a PR campaign when I can use that money to do Facebook / Instagram advertising where I can target my potential customers more precisely? The answer is very simple, to develop a brand, to build a brand image that will last over time, […]
87- Le Bon Panier and Marie-Pier St-Laurent : A NATA PR SCHOOL student
For this 87thepisode, I am delighted to welcome one of our students from NATA PR SCHOOL, Marie-Pier St-Laurent. Marie-Pier launched her own company Marine Marketing recently and decided to enroll in one of our training to create a public relations campaign for one of her clients: LE BON PANIER. Digital marketing specialist, after 6 years […]
86- Atypic and Antoine Bolduc: A NATA PR SCHOOL student
For this 86th episode, I am delighted to welcome one of our students from NATA PR SCHOOL, Antoine Bolduc, a new entrepreneur who participated in one of our training programs and had great success. Antoine is a trained accountant and an outdoor lover, which led him to create his vegan clothing and accessories company to […]
85- The Canadian market vs. the American market
Interview with David Tremblay, Vice President, Partner at NATA PR Hello, David, and welcome to this 85thepisode of the NATA PR SCHOOL podcast. So much has happened since our interview way back in our 10th episode! For those who would like to get to know David better, I invite you to listen to the 10th […]
84- NEW PROGRAM: Make yourself known and increase your sales!
Get people talking about you in the media and online! Stand out from the crowd! We often receive calls from start-ups and companies that have never used public relations and don’t know where to begin. Meanwhile, their competitors are being mentioned in articles and appearing in TV interviews. Many marketing specialists who have to create […]
83- Make yourself known with public relations
Brands that have successfully made themselves known among their target client bases have, at one point or another, used these two public relations strategies. Telling their story Founders or executives have chosen to reach their potential clients by telling their story thousands of times to journalists and influencers. Using an ambassador, spokesperson or brand icon […]