96- What’s the value of public relations?
I like to address some of the questions that clients ask us, because I’m sure that many of you have the same questions about public relations. Some clients, who aren’t familiar with public relations, ask us if the fees they pay us every month are worth it. Underneath this old favourite lies the next question: […]
95- Hypno Coach (RTT), Janylène Turcotte: A NATA PR SCHOOL student
For this 95thepisode, I am delighted to welcome Janylène Turcotte, founder of Hypno Coach and a new entrepreneur who participated in my very first NATA PR SCHOOL training program in 2020. A clinical hypnotherapist licensed in (RTT) Rapid Transformational Therapy®, Janylène masters a technique that allows you to quickly make the changes you want in […]
94- Public Relations and the Internet
We know the web has enormous impact, and there are very few industries that haven’t been affected by the digital revolution. If you think about music – which you can play nonstop and purchase in digital format on every Netflix-type platform that offers you content on demand, whenever you want it – you realize how […]
93- Public Relations for Credibility
What goes through your mind when an advertising campaign grabs your attention? If you’re like me, you probably wonder if they’re trying to sandbag you with their slogans: • Buy now and save! • We’ll pay the tax for you! • Buy our product now and get this for free I ask you: How does […]
92- Tell your story with public relations
What makes a literary success? Advertising or public relations? You’re also thinking that word of mouth can go a long way toward making a book successful, which is true. But here, public relations plays a key role. Never advertising. Sure, ads can be an important reminder to potential buyers (showing that a book is available […]
91- Public Relations and Novelty
In this episode I’ll be sharing one of our simplest and most-used tactics for getting our clients to talk about us to media and influencers: novelty. Big corporations are frequently really good at novelty. But what is novelty? What does the word “novel” even mean? Under “novel” in Webster’s Dictionary it says: new and not […]
90- HOUSE OF GUCCI – with Andy Thê-Anh
For this episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we analyzed Lululemon’s successes. We also spoke with Andy in episode 80, when we discussed the Netflix documentary Wonder Boy, which presents the creative director of Balmain, Olivier Rousteing. In this […]
89- Free your voice with public relations
Most of what we know comes from what we read online or in the media. Think about it – a large part of what you know comes from what you read and news bulletins, which are available online or in hard copy. We often let the media guide us when deciding what car to buy, […]
88- Advertising does not replace public relations
We often hear new customers tell us: why waste our time with a PR campaign when I can use that money to do Facebook / Instagram advertising where I can target my potential customers more precisely? The answer is very simple, to develop a brand, to build a brand image that will last over time, […]
87- Le Bon Panier and Marie-Pier St-Laurent : A NATA PR SCHOOL student
For this 87thepisode, I am delighted to welcome one of our students from NATA PR SCHOOL, Marie-Pier St-Laurent. Marie-Pier launched her own company Marine Marketing recently and decided to enroll in one of our training to create a public relations campaign for one of her clients: LE BON PANIER. Digital marketing specialist, after 6 years […]