106- Public Relations: Annual or project-based contract?
As you know, I enjoy talking to you about the challenges our agency NATA PR faces. Quite often, we’ll be asked if we can work on a project basis rather than full-year. Here are four reasons why investing in a very short-term contract with a public relations agency isn’t the best decision you can make: […]
105- When a designer name becomes a trademark
In this episode, we talk about brands and trademarks that use surnames and designer names. I’ll be speaking with Claude Laframboise, a content creator and events expert, stylist, columnist and expert in design and fashion. Claude started and directed magazines for many years and he now collaborates directly with brands to promote them. He’s also […]
104- NATA PR – Who is NATA of NATA PR? (3/3)
In this third of three episodes, I’ll be talking about the most recent years in my career, which led me to found the NATA PR agency in 2000. For the youngest of our listeners, who are wondering where to start looking for your first job, this is a good example. I believe that non-profits that […]
103- NATA PR – Who is NATA of NATA PR (2/3)
In this second of three episodes, I’ll be telling you about my early career at the Opéra de Montréal, an important and fundamental step that would eventually lead me to create the NATA PR agency in 2000. Episode 1 (102) ends with me accepting the paid internship at the Opéra de Montréal. For me, it […]
102- NATA PR – Who is NATA of NATA PR?
NATA PR – Who is NATA of NATA PR? For the next three episodes, I thought I would tell you about my personal and career stories, to answer the questions of everyone who’s wondering how someone starts a public relations agency that’s now been in business for 20 years. In the first of these three […]
101- Public relations: 6 keys to knowing when to use it
Bonjour, Hello! Welcome to this episode of the NATA PR SCHOOL podcast. Public relations: 6 keys to knowing when to use it As you know, I like talking to you about the challenges our agency NATA PR faces. Very often, we’re asked how to tell whether and when public relations is useful. Here are a […]
100- Post-Pandemic Public Relations Interview with David Tremblay, Vice President, Partner at NATA PR
David Tremblay, my partner at NATA PR, is my guest for episode 100 of our podcast. We are discussing the relevance of public relations in a post-pandemic world. Hello, David, and welcome to this 100th episode of the NATA PR SCHOOL podcast. For those who would like to get to know David better, I invite […]
99- Public Relations for Brands that Last
We often receive consultation requests from brands that had major success in the pre-Internet era but that communicate little and rarely tell their story. These are superb brands that have been in existence for 30 or 40 years or longer. Several of them have never leveraged the power of public relations. They come to us […]
98- Public Relations and “PR Money”
I like to talk with young digital marketing professionals under thirty who are discovering public relations and see their faces light up when they figure out that public relations is the best part of any organic digital marketing plan. “What, you mean public relations isn’t some dusty old industry on the verge of extinction, cranking […]
97- Ready for PR?
“When should we use PR?” This is such a fundamental and important question – which our clients ask us regularly – that I wanted to talk to you about it in this podcast. First, your business is ready to use PR when: You have a story to tell. Your plan is ready. Your products or […]