102- NATA PR – Who is NATA of NATA PR?
NATA PR – Who is NATA of NATA PR? For the next three episodes, I thought I would tell you about my personal and career stories, to answer the questions of everyone who’s wondering how someone starts a public relations agency that’s now been in business for 20 years. In the first of these three […]
101- Public relations: 6 keys to knowing when to use it
Bonjour, Hello! Welcome to this episode of the NATA PR SCHOOL podcast. Public relations: 6 keys to knowing when to use it As you know, I like talking to you about the challenges our agency NATA PR faces. Very often, we’re asked how to tell whether and when public relations is useful. Here are a […]
100- Post-Pandemic Public Relations Interview with David Tremblay, Vice President, Partner at NATA PR
David Tremblay, my partner at NATA PR, is my guest for episode 100 of our podcast. We are discussing the relevance of public relations in a post-pandemic world. Hello, David, and welcome to this 100th episode of the NATA PR SCHOOL podcast. For those who would like to get to know David better, I invite […]
99- Public Relations for Brands that Last
We often receive consultation requests from brands that had major success in the pre-Internet era but that communicate little and rarely tell their story. These are superb brands that have been in existence for 30 or 40 years or longer. Several of them have never leveraged the power of public relations. They come to us […]
98- Public Relations and “PR Money”
I like to talk with young digital marketing professionals under thirty who are discovering public relations and see their faces light up when they figure out that public relations is the best part of any organic digital marketing plan. “What, you mean public relations isn’t some dusty old industry on the verge of extinction, cranking […]
97- Ready for PR?
“When should we use PR?” This is such a fundamental and important question – which our clients ask us regularly – that I wanted to talk to you about it in this podcast. First, your business is ready to use PR when: You have a story to tell. Your plan is ready. Your products or […]
96- What’s the value of public relations?
I like to address some of the questions that clients ask us, because I’m sure that many of you have the same questions about public relations. Some clients, who aren’t familiar with public relations, ask us if the fees they pay us every month are worth it. Underneath this old favourite lies the next question: […]
95- Hypno Coach (RTT), Janylène Turcotte: A NATA PR SCHOOL student
For this 95thepisode, I am delighted to welcome Janylène Turcotte, founder of Hypno Coach and a new entrepreneur who participated in my very first NATA PR SCHOOL training program in 2020. A clinical hypnotherapist licensed in (RTT) Rapid Transformational Therapy®, Janylène masters a technique that allows you to quickly make the changes you want in […]
94- Public Relations and the Internet
We know the web has enormous impact, and there are very few industries that haven’t been affected by the digital revolution. If you think about music – which you can play nonstop and purchase in digital format on every Netflix-type platform that offers you content on demand, whenever you want it – you realize how […]
93- Public Relations for Credibility
What goes through your mind when an advertising campaign grabs your attention? If you’re like me, you probably wonder if they’re trying to sandbag you with their slogans: • Buy now and save! • We’ll pay the tax for you! • Buy our product now and get this for free I ask you: How does […]