112- Public Relations: Where do you start?
Launching a public relations campaign or contacting media when it’s new, or the first time, might be as intimidating to you as mountain climbing, a ‘mission impossible’, or the Olympics. You may think that reaching out to journalists is, well, beyond your reach. One thing is for sure – if you believe: “I don’t know […]
111- Public Relations: Alone or with an agency?
When I founded NATA PR in 2000, it was just me in my living room. The internet was just becoming accessible, and we all had to hook up to a phone line to get on. Do you remember the sound – and most of all the time it took to download an image? We were […]
110- Public Relations and Connection
Since the NATA PR SCHOOL adventure began, I’ve been thinking about the public relations profession. I’ve already covered the relations part of “public relations,” because it’s really the most important word in everything we do, even as the internet—in addition to the diversity of the markets we deal in—has expanded our horizons and multiplied the […]
109- Public relations: How do you get featured?
What is public relations for? You can set yourself plenty of targets, like raising your profile or getting known, but the ultimate goal – the most important and the one that every public relations campaign is about – is getting people to talk about you, to feature you. But how do you achieve that goal? […]
108- The Jane Fonda of public relations
As many of you probably know, time is a strange concept that seems to pick up speed as the years go by. One day, I celebrated my fiftieth birthday and I asked myself, how is this possible? Yesterday I was 35, and now here I am 15 years later. I still remember it like it […]
107- Public relations: A tenfold increase in online results after the pandemic
A few weeks ago, we were presenting the results of an annual campaign for a client in the tea business. Before the pandemic, in 2018-2019, we’d also completed a one-year contract for the company’s 20th anniversary. We got excellent feedback, because for any company, a 20th anniversary is a noteworthy achievement, and plenty of media […]
106- Public Relations: Annual or project-based contract?
As you know, I enjoy talking to you about the challenges our agency NATA PR faces. Quite often, we’ll be asked if we can work on a project basis rather than full-year. Here are four reasons why investing in a very short-term contract with a public relations agency isn’t the best decision you can make: […]
105- When a designer name becomes a trademark
In this episode, we talk about brands and trademarks that use surnames and designer names. I’ll be speaking with Claude Laframboise, a content creator and events expert, stylist, columnist and expert in design and fashion. Claude started and directed magazines for many years and he now collaborates directly with brands to promote them. He’s also […]
104- NATA PR – Who is NATA of NATA PR? (3/3)
In this third of three episodes, I’ll be talking about the most recent years in my career, which led me to found the NATA PR agency in 2000. For the youngest of our listeners, who are wondering where to start looking for your first job, this is a good example. I believe that non-profits that […]
103- NATA PR – Who is NATA of NATA PR (2/3)
In this second of three episodes, I’ll be telling you about my early career at the Opéra de Montréal, an important and fundamental step that would eventually lead me to create the NATA PR agency in 2000. Episode 1 (102) ends with me accepting the paid internship at the Opéra de Montréal. For me, it […]