116- Public relations: Myth #3 – PR is just for crisis management
What the public knows about public relations is primarily how it’s used for crisis management or reputation management. Obviously, no company or individual is ever really safe from a crisis, and obviously, PR can prevent and manage crises and reputations. But it’s a myth to believe that’s all it’s for. So, what is public relations […]
115- Public relations: Myth #2 – Half-Truths
At the turn of the last century, you could still get away with inventing your own biography – but things have changed a great deal since then in free countries with access to information and social media. Public relations, as practised in democratic nations, relies on principles of truth and transparency which PR develops with […]
114- Public relations: Myth #1 – PR can’t be measured
In the marketing world, we’re all bound by performance as well as metrics – and public relations is no exception. Return on investment is part of our routine. So it’s completely misguided to think that public relations can’t be measured. However, it’s true that there are several ways to measure the success of a public […]
113- Public Relations: More than just a press release
We frequently meet marketing professionals who know very little about public relations. For those who study marketing, PR is often taught very superficially. Most of the time, our marketing friends’ careers have meant developing brands and, above all, driving sales. The “consumer appeal” aspect, which involves getting them to choose your products over your competition’s […]
112- Public Relations: Where do you start?
Launching a public relations campaign or contacting media when it’s new, or the first time, might be as intimidating to you as mountain climbing, a ‘mission impossible’, or the Olympics. You may think that reaching out to journalists is, well, beyond your reach. One thing is for sure – if you believe: “I don’t know […]
111- Public Relations: Alone or with an agency?
When I founded NATA PR in 2000, it was just me in my living room. The internet was just becoming accessible, and we all had to hook up to a phone line to get on. Do you remember the sound – and most of all the time it took to download an image? We were […]
110- Public Relations and Connection
Since the NATA PR SCHOOL adventure began, I’ve been thinking about the public relations profession. I’ve already covered the relations part of “public relations,” because it’s really the most important word in everything we do, even as the internet—in addition to the diversity of the markets we deal in—has expanded our horizons and multiplied the […]
109- Public relations: How do you get featured?
What is public relations for? You can set yourself plenty of targets, like raising your profile or getting known, but the ultimate goal – the most important and the one that every public relations campaign is about – is getting people to talk about you, to feature you. But how do you achieve that goal? […]
108- The Jane Fonda of public relations
As many of you probably know, time is a strange concept that seems to pick up speed as the years go by. One day, I celebrated my fiftieth birthday and I asked myself, how is this possible? Yesterday I was 35, and now here I am 15 years later. I still remember it like it […]
107- Public relations: A tenfold increase in online results after the pandemic
A few weeks ago, we were presenting the results of an annual campaign for a client in the tea business. Before the pandemic, in 2018-2019, we’d also completed a one-year contract for the company’s 20th anniversary. We got excellent feedback, because for any company, a 20th anniversary is a noteworthy achievement, and plenty of media […]