122- Public Relations – No One’s Waiting for Your Press Release
I’ve often heard business leaders, who were coming to us for our public relations services, question how we managed to generate results. They’d tried it out with their in-house team, and here’s what they would tell us: “We’ve often sent out press releases and had no one ever respond. It just didn’t go anywhere.” This […]
121- Public Relations and Good Timing
You’ve written your first press release which contains relevant information. Your catchy title should capture the attention of journalists and influencers. But you’re wondering what’s the right timing for sending it out. This is an excellent question and, as you might suspect, there’s more than one answer. Monday morning: not unless you’re a major company […]
120- Public Relations and the Compound Effect
I covered this topic in the previous episode, when I talked about demarketing. You don’t need to listen to the previous episode first, because I’ll give you a little background: in Episode 119 I gave the example of our client who had created an excellent video and wanted influencers and the media to share it […]
119- Public Relations and Demarketing
Recently, a client asked how they could promote an excellent video that explains in detail how to choose the right jeans for your size and body shape. Even though it’s interesting to offer videos, the major media outlets will seldom share them on their platforms. That’s why PR professionals are reluctant to promote them. Even […]
118- Public Relations and Company Values
We are witnessing profound changes in what I call “social tolerance.” Now I’m not an expert or analyst of the deeper social currents that we all observe. But I’m talking to you here as a trend watcher in this podcast. Since #metoo, #blacklivesmatter and #cancel culture, I’ve been fascinated by the mass movements that come […]
117- Unboxing – a public relations tactic
Originally, unboxing meant filming a product as you were taking it out of its packaging. These days, there are plenty of strategies for getting influencers and YouTubers to unbox products on their social media platforms, wowing their followers and other viewers. Years ago, I thought it was all pretty pointless. It still seems a bit […]
116- Public relations: Myth #3 – PR is just for crisis management
What the public knows about public relations is primarily how it’s used for crisis management or reputation management. Obviously, no company or individual is ever really safe from a crisis, and obviously, PR can prevent and manage crises and reputations. But it’s a myth to believe that’s all it’s for. So, what is public relations […]
115- Public relations: Myth #2 – Half-Truths
At the turn of the last century, you could still get away with inventing your own biography – but things have changed a great deal since then in free countries with access to information and social media. Public relations, as practised in democratic nations, relies on principles of truth and transparency which PR develops with […]
114- Public relations: Myth #1 – PR can’t be measured
In the marketing world, we’re all bound by performance as well as metrics – and public relations is no exception. Return on investment is part of our routine. So it’s completely misguided to think that public relations can’t be measured. However, it’s true that there are several ways to measure the success of a public […]
113- Public Relations: More than just a press release
We frequently meet marketing professionals who know very little about public relations. For those who study marketing, PR is often taught very superficially. Most of the time, our marketing friends’ careers have meant developing brands and, above all, driving sales. The “consumer appeal” aspect, which involves getting them to choose your products over your competition’s […]