126- Public Relations – Growing your contact list
Step 3 in the NATA model: Identify the real influencers Far be it from me to think there are real influencers and fake influencers. The trick is to identify those who are relevant for you, your product or your service. Those who bring you REAL results. Where to start Nothing beats a real-life case in […]
125- Antoine Gagné J7 Media – Podcast and Advertising on Facebook
This episode is also available in video format ► https://youtu.be/vnl0RTttwXE In this episode, I’ll be speaking with Antoine Gagné, an entrepreneur from a very young age who launched J7 Media (formerly Jour7 Communication) in 2012. Antoine is an expert in social media management, and J7 Media has evolved over the years to become a 100% […]
124- Public relations – Tell your story
In this episode, I’ll continue to explore with you our six-step model that we use every day at the agency to create public relations and social media campaigns. If you don’t already have a copy of this model, you can get one by clicking on the link at the end of the episode: THE NATA […]
123- Public Relations – First Question
For those of you who are just discovering NATA PR SCHOOL with this episode – we have a six-step model to guide you as you create your public relations or social media campaign yourself. We use this model every day at NATA PR. Step one in this model is so simple and, hands down, one […]
122- Public Relations – No One’s Waiting for Your Press Release
I’ve often heard business leaders, who were coming to us for our public relations services, question how we managed to generate results. They’d tried it out with their in-house team, and here’s what they would tell us: “We’ve often sent out press releases and had no one ever respond. It just didn’t go anywhere.” This […]
121- Public Relations and Good Timing
You’ve written your first press release which contains relevant information. Your catchy title should capture the attention of journalists and influencers. But you’re wondering what’s the right timing for sending it out. This is an excellent question and, as you might suspect, there’s more than one answer. Monday morning: not unless you’re a major company […]
120- Public Relations and the Compound Effect
I covered this topic in the previous episode, when I talked about demarketing. You don’t need to listen to the previous episode first, because I’ll give you a little background: in Episode 119 I gave the example of our client who had created an excellent video and wanted influencers and the media to share it […]
119- Public Relations and Demarketing
Recently, a client asked how they could promote an excellent video that explains in detail how to choose the right jeans for your size and body shape. Even though it’s interesting to offer videos, the major media outlets will seldom share them on their platforms. That’s why PR professionals are reluctant to promote them. Even […]
118- Public Relations and Company Values
We are witnessing profound changes in what I call “social tolerance.” Now I’m not an expert or analyst of the deeper social currents that we all observe. But I’m talking to you here as a trend watcher in this podcast. Since #metoo, #blacklivesmatter and #cancel culture, I’ve been fascinated by the mass movements that come […]
117- Unboxing – a public relations tactic
Originally, unboxing meant filming a product as you were taking it out of its packaging. These days, there are plenty of strategies for getting influencers and YouTubers to unbox products on their social media platforms, wowing their followers and other viewers. Years ago, I thought it was all pretty pointless. It still seems a bit […]