132- Public Relations is a Marathon – Advertising is a Sprint
How do you tell advertising and public relations apart? When and why should you use one or the other—or both? This is the third episode in which I help you answer those questions and continue to share what I know to help you tell them apart. The ultimate goal is to have you integrating public […]
131- Public Relations for Credibility – Advertising for Appeal
What are public relations and advertising for? We’re continuing to look into this area, which we began in the previous episode. If you can’t tell one from the other, you’re not alone—even the pros sometimes get confused. Advertising students and trainees often skim over the topic of public relations in their coursework. Since it isn’t […]
130- PR Likes Novelty – Advertising Goes for Established Brands
We often confuse advertising practices with what public relations does. What’s the purpose of each? Clearly, the purpose of both is to generate sales, but the way they appeal to consumers is different. Of course, advertising and media relations are part of any good marketing plan. But the results are very different for each approach: […]
129- Public Relations – Follow-Ups and Reminders
In this episode, I’ll be talking about Step 6 in the NATA PR model for creating a public relations campaign with traditional media or influencers. It’s a key tactic for getting the attention of media and influencers—what I like to call reminders. And here’s where I think media relations—the way we do it here at […]
128- Public Relations – KPI and Metrics
In this episode, I’ll be talking about Step 5 in the NATA PR model for creating a public relations campaign with traditional media or influencers. Today we’re talking about metrics, choosing metrics, and how metrics is simply the best tool for moving forward toward the success you want. As some of you know, I’m fascinated […]
127- Public Relations – Essential Tools
In this episode, I’ll be talking about point 4 of the NATA PR model to create a traditional public relations campaign, or one with influencers. If you’ve been asking yourself what tools you need to get people talking about you, then this episode is for you. Have you identified why people would talk about you, […]
126- Public Relations – Growing your contact list
Step 3 in the NATA model: Identify the real influencers Far be it from me to think there are real influencers and fake influencers. The trick is to identify those who are relevant for you, your product or your service. Those who bring you REAL results. Where to start Nothing beats a real-life case in […]
125- Antoine Gagné J7 Media – Podcast and Advertising on Facebook
This episode is also available in video format ► https://youtu.be/vnl0RTttwXE In this episode, I’ll be speaking with Antoine Gagné, an entrepreneur from a very young age who launched J7 Media (formerly Jour7 Communication) in 2012. Antoine is an expert in social media management, and J7 Media has evolved over the years to become a 100% […]
124- Public relations – Tell your story
In this episode, I’ll continue to explore with you our six-step model that we use every day at the agency to create public relations and social media campaigns. If you don’t already have a copy of this model, you can get one by clicking on the link at the end of the episode: THE NATA […]
123- Public Relations – First Question
For those of you who are just discovering NATA PR SCHOOL with this episode – we have a six-step model to guide you as you create your public relations or social media campaign yourself. We use this model every day at NATA PR. Step one in this model is so simple and, hands down, one […]