136- How I Found Public Relations (2/3)
In episode one of this three-part series, I told you how I found public relations at the Opéra de Montréal, where I began my career in marketing and communications. Today’s episode covers phase two in my PR discoveries because, despite my success in spreading the word about Opéra dans la rue and the Opéra 18-35 […]
135- How I Found Public Relations (1/3)
This program is based on my own discovery of public relations several decades ago. I know from experience that if you pay attention and learn the fundamentals of PR, as I did, you can easily do it yourself. If you’re a small company with few human resources, or a startup, you can use PR to […]
134- Public Relations is Affordable – Advertising is Expensive
What are the benefits of advertising and public relations? And what’sthe difference? This is the fourth episode in which I help you answerthose questions, and continue to share what I know to help you tellthem apart. My ultimate goal is still to help you make informed choices when you’redeciding how to integrate public relations and […]
133- Public Relations for Reputation – Advertising for Sales
Public relations and advertising get very different results. We’re on episode four now, and we’re still talking about what makes PR different from advertising. To find out more about how PR is different from advertising, please listen to our three previous episodes. One vital element that only public relations will give you: Reputation If I […]
132- Public Relations is a Marathon – Advertising is a Sprint
How do you tell advertising and public relations apart? When and why should you use one or the other—or both? This is the third episode in which I help you answer those questions and continue to share what I know to help you tell them apart. The ultimate goal is to have you integrating public […]
131- Public Relations for Credibility – Advertising for Appeal
What are public relations and advertising for? We’re continuing to look into this area, which we began in the previous episode. If you can’t tell one from the other, you’re not alone—even the pros sometimes get confused. Advertising students and trainees often skim over the topic of public relations in their coursework. Since it isn’t […]
130- PR Likes Novelty – Advertising Goes for Established Brands
We often confuse advertising practices with what public relations does. What’s the purpose of each? Clearly, the purpose of both is to generate sales, but the way they appeal to consumers is different. Of course, advertising and media relations are part of any good marketing plan. But the results are very different for each approach: […]
129- Public Relations – Follow-Ups and Reminders
In this episode, I’ll be talking about Step 6 in the NATA PR model for creating a public relations campaign with traditional media or influencers. It’s a key tactic for getting the attention of media and influencers—what I like to call reminders. And here’s where I think media relations—the way we do it here at […]
128- Public Relations – KPI and Metrics
In this episode, I’ll be talking about Step 5 in the NATA PR model for creating a public relations campaign with traditional media or influencers. Today we’re talking about metrics, choosing metrics, and how metrics is simply the best tool for moving forward toward the success you want. As some of you know, I’m fascinated […]
127- Public Relations – Essential Tools
In this episode, I’ll be talking about point 4 of the NATA PR model to create a traditional public relations campaign, or one with influencers. If you’ve been asking yourself what tools you need to get people talking about you, then this episode is for you. Have you identified why people would talk about you, […]