242- FREE WORSHOP : The Press Release
If you’ve been following me, you’ve heard me talk about press releases more than once. Today, I invite you to invest your time in a high-value workshop focused on the art of the press release. And I’ve even listed five powerful reasons to join me on July 23 and 24, 2025: 1. Demystify PR’s #1 […]
241- Do you Invest in Your Business?
Hello PR friends, When was the last time you invested in your projects or your business? As for me, I’ve lost count of the number of courses and coaching programs I’ve done over the years. One that really stands out was with Kris Plachy — an exceptional business coach — who helped me go from […]
240- UGC Influencers: Authenticity, 2025 Edition
Hello PR friends, Today, I wanted to talk to you about a trend that’s absolutely exploding right now: UGC influencers, or User Generated Content — in other words, content created by real people, not marketing pros. And believe me, in 2025, this has become essential. Why? Because both consumers and brands are tired of everything […]
239- Press Releases & Newswires
Hi my PR friends, These days, everything changes so quickly that I sometimes feel like a dinosaur. If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you’re part of my dinosaur club. What’s fascinating about being one of the “old ones” is that we […]
238- Public Relations: Boost Your Online Visibility
Hello PR friends, Do you run your own business? Do you sell products or services online? Then we all share a common goal: increasing our online visibility. That’s great news because public relations’ primary goal has always been boosting visibility. So you can see how easily PR professionals have adapted their strategies to the online […]
237- Let’s talk about 2025 goals
Let’s talk about 2025 goals. Can you believe it’s already the end of April? I thought it was the perfect time to check in and share where I’m at with my goals for next year. I said it loud and clear: 2025 will be my best year yet. Here’s what I’ve set my sights on: […]
236- Public Relations : Top Tip To Grow Your Business in Tough Times
The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty. And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do? Here are two essential reflexes to adopt: 1 – Stay visible 2 – Leverage local synergy […]
235- What is a press release?
Welcome to a new episode of our series on THE PRESS RELEASE. Many believe that writing a good press release is complicated. However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective. A press release is simply a tool designed to make the work of […]
234- No One Is Waiting for Your Press Release
Welcome to the first episode of our series on THE PRESS RELEASE. In this episode, we’re tackling a crucial topic: “No one is waiting for your press release.” Unless you’re a celebrity, journalists aren’t sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn’t mean your press release is useless. […]
233- Public Relations: Get Featured Without Spending a Fortune!
What if journalists and influencers finally started talking about you and your product in 2025? You see your competitors and companies you admire featured in the press, on TV, and by influencers every day. This is no coincidence! And it’s much more accessible than you think. Imagine attracting media and customer attention without investing […]