245- What’s the point of Public Relations today?
Dear PR Friends ! A few days ago, during a meeting with a client, I got THE question: “What’s the point of PR today?” The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign? Here’s the spontaneous answer I gave: […]
244- PR – No Need to Study!
Dear PR Friends! I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR — without spending years learning all the theory. Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several […]
243- What’s the true value of a feature, a press article?
Hi my PR Friends, If you caught our last episode, you know I’m here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more. Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss […]
242- FREE WORSHOP : The Press Release
If you’ve been following me, you’ve heard me talk about press releases more than once. Today, I invite you to invest your time in a high-value workshop focused on the art of the press release. And I’ve even listed five powerful reasons to join me on July 23 and 24, 2025: 1. Demystify PR’s #1 […]
241- Do you Invest in Your Business?
Hello PR friends, When was the last time you invested in your projects or your business? As for me, I’ve lost count of the number of courses and coaching programs I’ve done over the years. One that really stands out was with Kris Plachy — an exceptional business coach — who helped me go from […]
240- UGC Influencers: Authenticity, 2025 Edition
Hello PR friends, Today, I wanted to talk to you about a trend that’s absolutely exploding right now: UGC influencers, or User Generated Content — in other words, content created by real people, not marketing pros. And believe me, in 2025, this has become essential. Why? Because both consumers and brands are tired of everything […]
239- Press Releases & Newswires
Hi my PR friends, These days, everything changes so quickly that I sometimes feel like a dinosaur. If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you’re part of my dinosaur club. What’s fascinating about being one of the “old ones” is that we […]
238- Public Relations: Boost Your Online Visibility
Hello PR friends, Do you run your own business? Do you sell products or services online? Then we all share a common goal: increasing our online visibility. That’s great news because public relations’ primary goal has always been boosting visibility. So you can see how easily PR professionals have adapted their strategies to the online […]
237- Let’s talk about 2025 goals
Let’s talk about 2025 goals. Can you believe it’s already the end of April? I thought it was the perfect time to check in and share where I’m at with my goals for next year. I said it loud and clear: 2025 will be my best year yet. Here’s what I’ve set my sights on: […]
236- Public Relations : Top Tip To Grow Your Business in Tough Times
The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty. And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do? Here are two essential reflexes to adopt: 1 – Stay visible 2 – Leverage local synergy […]