Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

187- Public Relations: An Investment or an Expense

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that...

186- Public Relations in the Digital Age

Many leaders and marketing professionals believe that social media has replaced public relations. “Why spend on public relations when we are well visible on the web and social media?” they think… “What does public relations bring in?” You would be surprised how many times I hear these...

185- Public Relations: Shock Treatment for Introverts

When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to “sell” my stories to journalists. If you’ve listened to episodes 135, 136, 137, and 179, where...

184- Public Relations: Amplification

Amplification is a term that has come to the forefront with influencers. Many of our clients “amplify” the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well,...

183- Intelligent Public Relations

Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what “intelligent” public relations would look like? Public relations like the ones we practice at NATA PR agency. Here’s what came to mind: Intelligent public relations are: Thoughtful; Take the time to...

182- Public Relations: How Long Does It Take to Get known?

You’re probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you’re launching in a few weeks, and you want sales to be instantaneous. I...

181- Public Relations: Is the Press Release Useful?

“We’ve already sent out press releases and never received any requests. I’ve often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active...

180- NATA PR SCHOOL: Doors are closing!

As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don’t know...

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