Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

193- Public Relations 101 – Episode 3

I’m continuing here to talk to you about our NATA PR model in six steps because it’s indeed the perfect tool to lay the foundations of PR 101. By the way, if you don’t already have our model, I’m offering it for free. To get it, all...

192- Public Relations 101 – Episode 2

In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don’t already...

191- Public Relations 101 – Episode 1

There’s a particular mystery surrounding the profession of public relations. If you’re not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image....

190- Public Relations to Tell Stories

Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the...

189- What are public relations for, exactly?

What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors’ brand, the chances of them choosing you, if...

188- What is the link between public relations and marketing?

Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as...

187- Public Relations: An Investment or an Expense

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that...

186- Public Relations in the Digital Age

Many leaders and marketing professionals believe that social media has replaced public relations. “Why spend on public relations when we are well visible on the web and social media?” they think… “What does public relations bring in?” You would be surprised how many times I hear these...

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