Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

18- What is PR for?

My partner David Tremblay and I talk every week, and the question that often comes up is: “How can we raise our clients’ profiles?” In other words, what else can we do to get our clients the best articles, the best interviews, and the most social media...

17- The Press Release, dead or alive?

Clients have told us that trendy young agencies no longer use press releases to reach journalists or influencers. I was obviously very surprised and, I admit, worried. Certainly, the press release – like everything around us – has gone digital. Sent out by e-mail, it’s still the...

16- PR: everyone’s doing it!

I like taking inspiration from the success stories of major companies and figuring out what they did to succeed. As Stacey Boehman, a coach who delivers exceptional training in sales (Make Money as a Life Coach), says, “success leaves a trail.” It’s up to us to follow...

15- PR: When and why?

A client who was already interested in our services asked me if public relations really worked. I took the opportunity to ask them what they wanted: To make themselves known? To build their brand identity? “If that’s what you’re looking for, you won’t be disappointed by public...

14- PR: a direct sales tool?

At NATA PR we enjoy working for big companies, but we are also passionate about smaller brands that can greatly benefit from our services.` Over the past year, we developed an accessible 6-month formula for SMEs, to show them the kind of results that we can achieve....

13- Three things we can control in these uncertain times

What we say What we do What we think I like the simplicity of this trio – but this kind of balance isn’t easily achieved. Easier said than done, as my mother would say. At the end of the day, we are still all deeply human, with...

12- The Ultimate Tactic

After finding your key words (why people want to talk about you), writing your press release, and identifying the journalists and bloggers that you need to reach, what is your next tactic? The next tactic, one that is too often ignored, is really quite simple: follow-ups and...

11- Measuring Results

Public relations and social media are not exact sciences. It can seem pointless to try to measure them solely by the number of subscribers, readers, or fans. At the agency, we’re still somewhat resistant to citing figures and especially making projections. It’s hard to tell exactly who...

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