Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

47- PR and Marketing Laws – Rule no. 8: Truthfulness

This law has become essential since the advent of social media, and no one can do without it in a crisis. And with consumers suddenly able to voice their dissatisfaction to an audience of thousands, many brands and businesses have learned this lesson the hard way. In...

46- PR and Marketing Laws – Rule No. 7: The Law of Firsts

The Law of Firsts – or the Law of Leadership – is one we all know. Let’s see if you can name the first brands that come to mind for you, and for consumers in North America, or elsewhere in the world: – Laundry brand in North...

45- Interview with Alain Audet General Manager, Canada PHOREST Salon Software

Hello! Welcome to this 45th episode of the NATA PR SCHOOL podcast. It’s my pleasure to welcome Alain Audet, General Manager, Canada of PHOREST Salon Software, an Irish company and a global leader in salon and spa management systems. Alain Audet is, without a doubt, the most...

44- The Laws of PR and Marketing: Rule No. 6 The Law of Compound Effect

This rule is literally the key concept of public relations. It’s also true in marketing, but there it doesn’t work the same way. We know what the compound effect is on our savings and investments. It’s also a powerful law in communications. How do you put it...

43- PR and Marketing Laws – Rule No. 5: The Law of Perception

We tend to believe that the best sales come from the best products. Many great marketing managers spend a tremendous amount of time making sure their product is the best so that they have all the components and arguments they need to confirm they’re the best on...

42- PR and Marketing Laws – No. 4: Words

You may have heard of the law of focus, which is that one of the most powerful concepts in marketing and PR is to lodge a word in your customers’ minds. When it comes to PR, I call this the law of words. Our business often requires...

41- Talking to my computer to reinvent PR

Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value. Long before...

40- Interview with Pascal Desjardins Founding President BELLA VITA INTERNATIONAL

Hello! Welcome to this 40th episode of the NATA PR SCHOOL podcast. I have the great pleasure of welcoming Pascal Desjardins, president and founder of BELLA VITA INTERNATIONAL, which is celebrating its 20th anniversary and has worked with us for almost 10 years. Pascal Desjardins is one...

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