Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

69- Brands with no stories

We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more. And these brands have several things in common: They’ve been successful in product categories with few competitors. They’ve rarely, if ever, used...

68- PR: Art or Science?

My partner, David Tremblay, and I create Instagram Lives every Friday, whenever we can. During one of our latest live events, I was asking him if he thought public relations qualified as an art or a science. “We are very similar to the art of cooking, that...

67- PR and Marketing Laws – Rule No. 16: The Ladder

I find the journey a brand embarks on to forge a path into the consumers’ subconscious fascinating. This principle corresponds to the Law of Ladder. If you think quickly about the best brands for running shoes, champagne, luxury watches, or electric cars, you’ll Being in second or...

66- PR and Marketing Laws – Rule No. 15: The Law of the Mind

Many years ago now, I stopped fighting people’s perception – the so-called law of the mind. The best example I can give you of this is my partner. David Tremblay is a young white man who stands 6 feet 2, in his early thirties, the typical millennial...

65- Interview with Tina Poitras – business success

For this 65th episode, I’m delighted to welcome Tina Poitras, a seasoned businesswoman and high-level coach. It was Tina who introduced me to the power of coaching more than a decade ago. Tina is a two-time Olympic race walker who represented Canada at the Games in Barcelona...

64- It’s all Lise Watier’s fault

Eleven years ago, I was considering adopting a dog. I was midway through my forties and I saw life passing me by. Several of my friends and loved ones had had to live with cancer diagnoses, and I wondered if I’d have time to achieve all my...

63- Magazines in the digital age

Do you love magazines like I do? When’s the last time you read a magazine? What media was it on? The last magazine I looked at was Paris Match. On Sundays I read a newspaper called La Presse on my tablet, and it has a Paris Match...

62- Newspapers: disappearing?

Have you read the print version of a newspaper recently? Personally, I rarely read the print version. I usually read the online versions. However, I do still read the print version of Les Affaires – a specialized newspaper that I can also consult online – so I...

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