Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

75- Stéphane Le Duc and the Parachute brand

For this 75th episode, I am delighted to welcome Stéphane Le Duc, fashion journalist host, and cofounder of the magazine Dress to Kill. He has been a sponsor and conference host at the Fashion & Design Festival since 2014. He teaches at the Université du Québec and...

74- The press release: #1 PR tool

It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and...

73- How long does it take to get known?

We all harbour a desire for overnight success. Yet, as I know from personal experience, when business really takes off, we’re thrilled, of course, but we’re seldom ready to tackle that overpowering wave, because maybe we don’t have the resources we need. Maybe you won’t have enough...

72- Brands with a story

I’ve shared our experience at NATA PR with ‘brands with not story’, brands that often had great success before the Internet came along. Some have seen their market shares melt like snow in the sun and, since the pandemic, they suddenly want to get on the web....

71- The importance of your entourage

If you haven’t listened to Episode 65 yet, where I welcome the amazing Tina Poitras, a two-time Olympic athlete who sold her first company, Magma Photo, to Bill Gates and founded Namasté Leadership, I urge you to do so. On that note, I wanted to talk to...

70- Interview with Andy Thê-Anh: A Look at Lululemon

For our 70th episode, I’m delighted to welcome Andy Thê-Anh, an immensely talented stylist and fashion designer who I deeply admire. Today we’ll be talking about Lululemon and looking at what makes the brand so successful. Before we get started, I’ll give you a quick recap of...

69- Brands with no stories

We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more. And these brands have several things in common: They’ve been successful in product categories with few competitors. They’ve rarely, if ever, used...

68- PR: Art or Science?

My partner, David Tremblay, and I create Instagram Lives every Friday, whenever we can. During one of our latest live events, I was asking him if he thought public relations qualified as an art or a science. “We are very similar to the art of cooking, that...

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