Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

95- Hypno Coach (RTT), Janylène Turcotte: A NATA PR SCHOOL student

For this 95thepisode, I am delighted to welcome Janylène Turcotte, founder of Hypno Coach and a new entrepreneur who participated in my very first NATA PR SCHOOL training program in 2020. A clinical hypnotherapist licensed in (RTT) Rapid Transformational Therapy®, Janylène masters a technique that allows you...

94- Public Relations and the Internet

We know the web has enormous impact, and there are very few industries that haven’t been affected by the digital revolution. If you think about music – which you can play nonstop and purchase in digital format on every Netflix-type platform that offers you content on demand,...

93- Public Relations for Credibility

What goes through your mind when an advertising campaign grabs your attention? If you’re like me, you probably wonder if they’re trying to sandbag you with their slogans: • Buy now and save! • We’ll pay the tax for you! • Buy our product now and get...

92- Tell your story with public relations

What makes a literary success? Advertising or public relations? You’re also thinking that word of mouth can go a long way toward making a book successful, which is true. But here, public relations plays a key role. Never advertising. Sure, ads can be an important reminder to...

91- Public Relations and Novelty

In this episode I’ll be sharing one of our simplest and most-used tactics for getting our clients to talk about us to media and influencers: novelty. Big corporations are frequently really good at novelty. But what is novelty? What does the word “novel” even mean? Under “novel”...

90- HOUSE OF GUCCI – with Andy Thê-Anh

For this episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we analyzed Lululemon’s successes. We also spoke with Andy in episode 80, when we discussed the Netflix documentary Wonder Boy, which presents the...

89- Free your voice with public relations

Most of what we know comes from what we read online or in the media. Think about it – a large part of what you know comes from what you read and news bulletins, which are available online or in hard copy. We often let the media...

88- Advertising does not replace public relations

We often hear new customers tell us: why waste our time with a PR campaign when I can use that money to do Facebook / Instagram advertising where I can target my potential customers more precisely? The answer is very simple, to develop a brand, to build...

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