Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

119- Public Relations and Demarketing

Recently, a client asked how they could promote an excellent video that explains in detail how to choose the right jeans for your size and body shape. Even though it’s interesting to offer videos, the major media outlets will seldom share them on their platforms. That’s why...

118- Public Relations and Company Values

We are witnessing profound changes in what I call “social tolerance.” Now I’m not an expert or analyst of the deeper social currents that we all observe. But I’m talking to you here as a trend watcher in this podcast. Since #metoo, #blacklivesmatter and #cancel culture, I’ve...

117- Unboxing – a public relations tactic

Originally, unboxing meant filming a product as you were taking it out of its packaging. These days, there are plenty of strategies for getting influencers and YouTubers to unbox products on their social media platforms, wowing their followers and other viewers. Years ago, I thought it was...

116- Public relations: Myth #3 – PR is just for crisis management

What the public knows about public relations is primarily how it’s used for crisis management or reputation management. Obviously, no company or individual is ever really safe from a crisis, and obviously, PR can prevent and manage crises and reputations. But it’s a myth to believe that’s...

115- Public relations: Myth #2 – Half-Truths

At the turn of the last century, you could still get away with inventing your own biography – but things have changed a great deal since then in free countries with access to information and social media. Public relations, as practised in democratic nations, relies on principles...

114- Public relations: Myth #1 – PR can’t be measured

In the marketing world, we’re all bound by performance as well as metrics – and public relations is no exception. Return on investment is part of our routine. So it’s completely misguided to think that public relations can’t be measured. However, it’s true that there are several...

113- Public Relations: More than just a press release

We frequently meet marketing professionals who know very little about public relations. For those who study marketing, PR is often taught very superficially. Most of the time, our marketing friends’ careers have meant developing brands and, above all, driving sales. The “consumer appeal” aspect, which involves getting...

112- Public Relations: Where do you start?

Launching a public relations campaign or contacting media when it’s new, or the first time, might be as intimidating to you as mountain climbing, a ‘mission impossible’, or the Olympics. You may think that reaching out to journalists is, well, beyond your reach. One thing is for...

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