Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

116- Public relations: Myth #3 – PR is just for crisis management

What the public knows about public relations is primarily how it’s used for crisis management or reputation management. Obviously, no company or individual is ever really safe from a crisis, and obviously, PR can prevent and manage crises and reputations. But it’s a myth to believe that’s...

115- Public relations: Myth #2 – Half-Truths

At the turn of the last century, you could still get away with inventing your own biography – but things have changed a great deal since then in free countries with access to information and social media. Public relations, as practised in democratic nations, relies on principles...

114- Public relations: Myth #1 – PR can’t be measured

In the marketing world, we’re all bound by performance as well as metrics – and public relations is no exception. Return on investment is part of our routine. So it’s completely misguided to think that public relations can’t be measured. However, it’s true that there are several...

113- Public Relations: More than just a press release

We frequently meet marketing professionals who know very little about public relations. For those who study marketing, PR is often taught very superficially. Most of the time, our marketing friends’ careers have meant developing brands and, above all, driving sales. The “consumer appeal” aspect, which involves getting...

112- Public Relations: Where do you start?

Launching a public relations campaign or contacting media when it’s new, or the first time, might be as intimidating to you as mountain climbing, a ‘mission impossible’, or the Olympics. You may think that reaching out to journalists is, well, beyond your reach. One thing is for...

111- Public Relations: Alone or with an agency?

When I founded NATA PR in 2000, it was just me in my living room. The internet was just becoming accessible, and we all had to hook up to a phone line to get on. Do you remember the sound – and most of all the time...

110- Public Relations and Connection

Since the NATA PR SCHOOL adventure began, I’ve been thinking about the public relations profession. I’ve already covered the relations part of “public relations,” because it’s really the most important word in everything we do, even as the internet—in addition to the diversity of the markets we...

109- Public relations: How do you get featured?

What is public relations for? You can set yourself plenty of targets, like raising your profile or getting known, but the ultimate goal – the most important and the one that every public relations campaign is about – is getting people to talk about you, to feature...

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