Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

151 – The impact of social media on public relations

The impact of social media on public relations The world of public relations has undergone significant changes since the emergence of social media. There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with...

150- Becoming a Public Relations Professional with Pamela Samedy

Hello, and welcome to the 150th episode of the NATA PR SCHOOL podcast. For this episode, I am pleased to host Pamela Samedy, a senior account executive at NATA PR. Pamela is an incredibly talented public relations professional. She holds a university degree in public relations and...

149- Does social media replace PR?

We know that social media has significantly impacted how businesses, organizations, and individuals manage their public relations. Sometimes, companies consult us and are convinced that social media will meet all their communication needs and allow them to reach their clients efficiently. However, it is important to note...

148- Public Relations – a press release is not an ad.

We all have an image in our minds of what a press release is. This communication tool is deeply ingrained in our collective unconscious. Yet, only some marketing professionals understand the purpose of such a document, which undoubtedly explains the confusion between a press release and an...

147- Public Relations – Nobody’s Waiting for Your Press Release 2

Unless you are a publicly traded company required to disclose quarterly results or you are already well-known, know that no one is waiting for your press release. However, this does not mean that you should not communicate at all. On the contrary, if you don’t, many of...

146- Public Relations: Why Use a Spokesperson and How to Choose One

Public Relations: Why Use a Spokesperson and How to Choose One With the growing popularity of influencers, I wanted to discuss the use of spokespersons. When you engage an influencer and establish the terms of a contract in which they are to present your product and use...

145- Public relations to gain consumer trust

Bonjour, Hello and welcome to Episode 145 of the NATA PR SCHOOL podcast. Public relations to gain consumer trust Before the advent of the Web and the digitization of media, our public relations campaigns were evaluated in terms of advertising value. For example, if a quarter-page featuring...

144- In the choice of a public relations agency, is bigger better?

Is a large public relations agency better than a small one? Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn’t exist. But there is certainly an agency...

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