50- Interview with Eric Wazana Co-Founder, YOGA JEANS
It’s my pleasure to welcome Eric Wazana, co-founder with his brother Jacob, of the YOGA JEANS brand. North America’s leader in fair trade denim, with sustainable and social practices, YOGA JEANS are still made in Canada. YOGA JEANS is a company constantly improving its manufacturing practices to reduce its carbon footprint, continuously minimize waste, and […]
49- PR and Marketing Laws – Rule No. 10: Sacrifice
After examining this law, which might seem off-putting at first, we can see that it means less is more. Many PR and marketing professionals expect better results based on the quantity of products launched or how often news is released. They are undoubtedly unaware of the law of sacrifice, or the 80-20 rule, according to […]
48- PR and Marketing Laws – Law no. 9: The Unexpected
Since the pandemic started, there’s been no need to convince anyone of this law. Still, that doesn’t mean you should give up on setting goals and making plans. So why plan anything when it’s so hard to predict the future now? Three key reasons: – A plan guides your actions – A plan helps you […]
47- PR and Marketing Laws – Rule no. 8: Truthfulness
This law has become essential since the advent of social media, and no one can do without it in a crisis. And with consumers suddenly able to voice their dissatisfaction to an audience of thousands, many brands and businesses have learned this lesson the hard way. In our pre-internet marketing classes, we were taught that […]
46- PR and Marketing Laws – Rule No. 7: The Law of Firsts
The Law of Firsts – or the Law of Leadership – is one we all know. Let’s see if you can name the first brands that come to mind for you, and for consumers in North America, or elsewhere in the world: – Laundry brand in North America? o Tide – Luxury brand of women’s […]
45- Interview with Alain Audet General Manager, Canada PHOREST Salon Software
Hello! Welcome to this 45th episode of the NATA PR SCHOOL podcast. It’s my pleasure to welcome Alain Audet, General Manager, Canada of PHOREST Salon Software, an Irish company and a global leader in salon and spa management systems. Alain Audet is, without a doubt, the most respected professional in the Canadian Professional Beauty Industry. […]
44- The Laws of PR and Marketing: Rule No. 6 The Law of Compound Effect
This rule is literally the key concept of public relations. It’s also true in marketing, but there it doesn’t work the same way. We know what the compound effect is on our savings and investments. It’s also a powerful law in communications. How do you put it into practice? Right now I’ll give you an […]
43- PR and Marketing Laws – Rule No. 5: The Law of Perception
We tend to believe that the best sales come from the best products. Many great marketing managers spend a tremendous amount of time making sure their product is the best so that they have all the components and arguments they need to confirm they’re the best on the market. Seems like they’ve taken all the […]
42- PR and Marketing Laws – No. 4: Words
You may have heard of the law of focus, which is that one of the most powerful concepts in marketing and PR is to lodge a word in your customers’ minds. When it comes to PR, I call this the law of words. Our business often requires us to define key phrases and words for […]
41- Talking to my computer to reinvent PR
Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value. Long before we created our new service, NATA PR SCHOOL, […]