60- TV: Still on top
This time I’ve decided to talk about television – because in all our strategic plans, TV still tops the list of the most powerful media. Nothing can match a story that’s aired during a prime-time newscast, no matter what countries or regions in the world. And for several years now, all the news shows have […]
59- PR and Marketing Laws – Rule no. 14: Categories
You may have heard it said: “If you’re not first in your category, create your own.” I find this law fascinating, because it lets creative entrepreneurs find their place in the sun, even in markets that might look saturated or impenetrable, especially when the giants give the impression of taking up the whole field. Take […]
58- Recipe for success: PR + Social Media
If you’ve been listening to this podcast for a while, you probably know that I created this new service at the agency – NATA PR SCHOOL – to teach you how to combine public relations with social media and your digital (online) strategies. Today, I felt like sharing a model of exceptional success with you. […]
57- America vs Europe
We sometimes get asked if we’d rather market our services to companies led by Europeans or Americans. As you might expect, there are big differences, because values and education vary widely between the two continents. We have no “preference” as such, but we have the advantage at the agency of knowing and understanding these two […]
56- PR and Marketing Laws – Rule No. 13: Acceleration
Many businesses have literally exploded, experiencing dizzying growth – especially online – during the pandemic. Look at ZOOM, which was almost unknown and is becoming a new verb! How does this so-called law work, and how can you make it work for your business? Number one, steer clear of fadsand instead, follow the trends – […]
55- The NATA PR Model
For our loyal listeners who tune in to our podcast each week, you’ve probably heard me talk about our six-step model, the one we use every day to create successful public relations or influence campaigns. If you go back to our very first episodes, you’ll hear me talk about each step more in detail in […]
54- Why I created the NATA PR SCHOOL
THREE KEY REASONS To help businesses get known and increase their sales. To teach and share the strength of public relations combined with social media. To create the finest public relations training in the world. I have over 30 years’ experience in public relations, marketing, and social media. I founded my own agency 20 years […]
53- Lessons from the Podcast
It’s already been one year since I started uploading and sharing a weekly podcast in French and English. What a terrific exercise! I’m on Episode 53 now, and I’ve chosen this moment to take stock, celebrate this accomplishment, and share what I’ve learned and the lessons I’ve drawn from it. Let’s start with what drove […]
52- PR and Marketing Laws – Law No. 12: The Law of Ego (Hype)
Appearances can be deceiving, and there’s nothing more human than wanting our peers to think we’re at the top of our game. Many of you surely know the saying, “Fake it till you make it.” This belief may drive us to keep moving forward and taking action, but it can also quickly become a trap. […]
51- PR and Marketing Laws – Rule No. 11: Resources
You’ve probably heard it said that a good idea will never take off without the right financing. This statement – this belief, even – is quite commonly accepted. It could be proven before the advent of the Internet. Today, of course, that’s exactly where people turn to start up a business. That’s where we test […]