71- The importance of your entourage
If you haven’t listened to Episode 65 yet, where I welcome the amazing Tina Poitras, a two-time Olympic athlete who sold her first company, Magma Photo, to Bill Gates and founded Namasté Leadership, I urge you to do so. On that note, I wanted to talk to you about Tina’s concept of Type A personalities, […]
69- Brands with no stories
We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more. And these brands have several things in common: They’ve been successful in product categories with few competitors. They’ve rarely, if ever, used advertising/public relations campaigns. They don’t know their way […]
68- PR: Art or Science?
My partner, David Tremblay, and I create Instagram Lives every Friday, whenever we can. During one of our latest live events, I was asking him if he thought public relations qualified as an art or a science. “We are very similar to the art of cooking, that is also a science I find”, says David. […]
67- PR and Marketing Laws – Rule No. 16: The Ladder
I find the journey a brand embarks on to forge a path into the consumers’ subconscious fascinating. This principle corresponds to the Law of Ladder. If you think quickly about the best brands for running shoes, champagne, luxury watches, or electric cars, you’ll Being in second or third position isn’t always a disadvantage. In fact, […]
66- PR and Marketing Laws – Rule No. 15: The Law of the Mind
Many years ago now, I stopped fighting people’s perception – the so-called law of the mind. The best example I can give you of this is my partner. David Tremblay is a young white man who stands 6 feet 2, in his early thirties, the typical millennial who has insane charisma. Whatever we do, David […]
65- Interview with Tina Poitras – business success
For this 65th episode, I’m delighted to welcome Tina Poitras, a seasoned businesswoman and high-level coach. It was Tina who introduced me to the power of coaching more than a decade ago. Tina is a two-time Olympic race walker who represented Canada at the Games in Barcelona (1992) and Atlanta (1996). Following her career as […]
64- It’s all Lise Watier’s fault
Eleven years ago, I was considering adopting a dog. I was midway through my forties and I saw life passing me by. Several of my friends and loved ones had had to live with cancer diagnoses, and I wondered if I’d have time to achieve all my dreams before dying. After two years of reviewing […]
63- Magazines in the digital age
Do you love magazines like I do? When’s the last time you read a magazine? What media was it on? The last magazine I looked at was Paris Match. On Sundays I read a newspaper called La Presse on my tablet, and it has a Paris Match supplement inserted. So, a section of the magazine, […]
62- Newspapers: disappearing?
Have you read the print version of a newspaper recently? Personally, I rarely read the print version. I usually read the online versions. However, I do still read the print version of Les Affaires – a specialized newspaper that I can also consult online – so I can support them for as long as they […]
61- Radio: A local medium
What about radio? Is it on the way out? For me, radio will always be a local medium. I love listening to the radio and my favourite hosts, because I feel like they’re talking just to me. There’s nothing like the warmth of the human voice to reassure us, and that’s what radio offers us […]