The luxury of change or the luxury of making mistakes
“There is only one luxury in life: the ability to make mistakes.” – Jacques Brel
“Joy resides in risking something new.” – Denis Diderot
Who hasn’t dreamed of changing their life, dropping everything and hopping a plane to a foreign destination? Without going that far, we North Americans have the ability to make major changes and reinvent ourselves. Isn’t that the ultimate luxury: to transcend our fears and dare to branch out, explore and experience new things? Or maybe the definitive luxury is the right to be wrong…
Luxury and new media: doubling our efforts
Brand outreach via new media is constantly evolving. When my team and I assess press coverage following a product launch, blogs, websites and social media often account for 50% of the visibility we’ve achieved.
The luxury of buying yourself an influencer
Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently, a YouTube channel. Not all of them are illustrious “nobodies” who created a place in the sun through social media: increasingly, they include personalities, journalists and models who exert a real influence on their hundreds of thousands, or even millions, of followers.
Luxury in Mexico City, the New York of the South
It was my second trip to Mexico City, that impressive megalopolis whose population is nearly two-thirds the size of Canada’s. It is a city imbued with history where entire neighbourhoods are preserved and you can follow in the footsteps of Frida Kahlo.
The six-step NATA model
STEP 1: Why would journalists talk about you?
Ten questions to help find positive angles and tell the right story to the media
Journalists and bloggers are storytellers. The more attractive, unique and original the facts, products and services are, the more attention they will garner when the public relations expert presents them.
Nominated for the…
Top 40 Under 40
The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry in Canada. The winners will be announced on June 28th.
Starbucks racial bias training
Starbucks is the world’s largest coffee company and coffeehouse chain with more than 28,000 retail stores in 77 countries.
Starbucks is also a model to follow when it comes to the importance of a good communication strategy that relies on a sound marketing plan deployed to all its locations.
OKA celebrates its 125th birthday
NATA MODEL 1 – Why should the media talk about you? // OKA celebrates its 125th birthday
There are six steps in the NATA model. Yet the first is by far the most important of all for generating press coverage and piquing the curiosity of bloggers and influencers. Step one in the model is to answer a simple question: Why should the media talk about you?
NATA PR becomes the official public relations agency for the Canada-Florida Chamber of Commerce
The Canada-Florida Chamber of Commerce (CFCC) has officially been in operation since July 1. The CFCC is the natural extension of the existing Quebec-Florida Chamber of Commerce, an organization South Florida and Quebec have come to know over the past nine years for its quality business networking events, conferences and effective trade missions.
Social media is not replacing public relations!
Despite the fact that some companies are shunning public relations (PR) and focusing solely on their social media, doing so is a mistake and shows a serious lack of understanding. PR can contribute up to 40% of organic SEO (Search Engine Optimization) compared to 12% for social media and just 4% for blogs. Social media and public relations must complement each other!