Is luxury compatible with sports?
In recent years, our media relations services have often been retained by international companies that have been describing their products as “outdoor” clothing or articles for at least 10 years now. These companies realized that infusing their collections with international fashion trends offers a number of advantages without detracting from the performance and technical qualities of their products. Companies like Icebreaker, Arc’teryx, Salomon and Lolë are perfect examples of this relatively recent trend. When you examine their new collections, you can see a perfect mastery of mainstream fashion currents.
The luxury of buying yourself an influencer
Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently, a YouTube channel. Not all of them are illustrious “nobodies” who created a place in the sun through social media: increasingly, they include personalities, journalists and models who exert a real influence on their hundreds of thousands, or even millions, of followers.
The six-step NATA model
STEP 1: Why would journalists talk about you?
Ten questions to help find positive angles and tell the right story to the media
Journalists and bloggers are storytellers. The more attractive, unique and original the facts, products and services are, the more attention they will garner when the public relations expert presents them.
Nominated for the…
Top 40 Under 40
The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry in Canada. The winners will be announced on June 28th.
The key to a successful event or product presentation
The unveiling of a lingerie brand to Toronto media and bloggers
After much back-and-forth with our client to try to convince them of the relevance of an event in the Toronto market, the client confirms that we’ve got a commitment from the parent company’s head office based in New York. We’re also told that we will have the vice-president of creative and design, an exceptional woman, on hand to speak with the media.